Targeting Relevant Traffic Rather than Hits
Before the days of analytics and accurate methods of measuring success, the only way you would know how popular a site was would be through its hit counter. The more hits you had, the more successful your site was deemed.
Of course there’s nothing wrong with a few stray clicks onto your site, it might bump up your bounce rate but it shouldn’t do any lasting damage. The only trouble is, it is also highly unlikely to produce any meaningful long-term benefits either. Aimless traffic is nothing, particularly without conversions.
The definition of a conversion will invariably alter from site to site. Ecommerce is all about getting people to buy your products, charities might be looking for donations and businesses might just want visitors to fill in a contact form; but however your conversions are measured, these are the measure of your site’s relative successes.
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