SEO Blog

Many of us are inclined to prioritise our work. This is particularly true when we are snowed under with work and don’t have the time or resources to cope. A situation that many website owners find themselves in at one time or another.

So where does everything fit in then? What should be first and what can wait? You’ve got to plan time for designing the architecture of the site as well as the on-site aesthetics. You have to consider marketing your site, perhaps with SEO, PPC, social media or a combination of the three. You also have to fill the pages with content at some point. But which of these is most important? Well, there isn’t one simple answer sadly.

Each component is essential. You can’t have a great design and no architecture to base it one for example. But I’m here to make the case for content.
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Time and time again you find people publishing, and republishing the same nonsense. If you write one good article, don’t ruin its strength and effectiveness by distributing to thousands of weak sites. Perceived wisdom is that you want to get as many links as possible, true. But it is the quality links that will ultimately provide most value, not the masses of worthless trackbacks.

You might be thinking that this flies in the face of convention and what I’ve said previously on the matter, but hear me out. Firstly, article distribution is a good way to build a link profile, particularly for new or older sites without any authority. The idea is that you get many links coming in and hope to goodness that a few are very strong and so will provide added value. As it is, the many low quality links will still have a slight benefit.
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As we’ve previously established, a blog is a great way of attracting attention for yourself, your business and your website. It is a fantastic marketing vehicle, providing useful and engaging information to the wider public, whilst also providing a great opportunity to build strength for your site and attract traffic.

If you have a business website and have not yet implemented a blog, you are missing out on a major trick. Take this blog as an example, it is here to provide visitors to my site with some helpful tips, a bit of an insight into how SEO works and hopefully encourage them to explore the rest of the site. There’s nothing underhanded about it, almost every blog in the world is written to generate traffic and to get people looking elsewhere - whether that’s products, services, other blogs or even paid adverts - just as long as you do actually provide something.
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There are so many complex elements associated with SEO that it almost appears like topping Google is the ultimate in impossible dreams. The truth is though, much of it is actually very natural. For example your content, it makes sense to have a decent amount of descriptive copy that is well written and includes targeted terms - it is in fact obvious to the point of just being a given.

Unfortunately though, many websites are still getting tangled up in the complexities of perfecting their background coding and forgetting all about the issues staring them right in the face.
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A bit of an open question this. But it’s all well and good optimising a website, but you have to know exactly who it is that you’re targeting. Is it the customer? If so what is your demographic, what language do they use and how should they be addressed? If it’s the search engine, then which one and how are you going to focus efforts?

The truth is optimising for a search engine is likely to be fruitless. The kinds of websites that actually do this aren’t out there for visitor satisfaction, they just want traffic. They’re the kind of black hat SEO sites that have endless links and a few Google ads on the side. As I’ve mentioned previously, optimisation is a balancing act between the audience and search engines; but your visitor must always be given the priority.
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The search engines love fresh, up to date and unique content. Are you giving it to them?

Now if you have a conventional business website that has the normal service pages and about us section your probably not going to find it a viable option to keep changing that content. Once you have got it right you will want to keep it that way.

So how do you keep the search engines happy? Well there are plenty of ways of filling your site with new unique content including:

• Blogging
• Resources section
• White papers
• Articles
• Forum
• News section

The above are all great ways of getting fresh content onto your website regularly and I would advise your website have at least one of them to ensure your content doesn’t go mouldy.