SEO Blog

It takes time and planning to get a decent SEO campaign in place. You can’t just start trying to put the techniques in place in the hope that things will work out, because chances are they won’t. In order to be successful you need to plan in advance and keep on top of your optimisation, implementing the correct techniques on are regular basis.

The best results will be seen over time and through consistent work on your campaigns. If you start working from day one you are more likely to see a greater effect on the outcome of your projects. So here are some of the essentials you need to start using in order to allow your SEO campaigns to develop.

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If you’re using content for your website or other online marketing material you have probably asked yourself, ‘how many keywords should I be using within each piece of content?’ Keywords form part of the optimisation process for your website and they are the key terms, words and phrases that you use within written text. You implement these so that when someone types in one of these terms in a search engine, your website has a greater chance of featuring in the search engine results pages (SERPs).

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Since Google’s Panda update, which was essentially a change in the algorithm ranking factor used by Google, there have been even more challenges presented to those working in SEO and for those implementing SEO techniques for their website.

The change was introduced on a global scale during April 2011 and has since been updated regularly. The reason for these changes? Well they were brought in to focus on quality control within search and to also punish the ranking of websites using poor quality content. Making sure your site doesn’t get punished by the big panda is very important as your site will drop downwards in the SERPs.

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The word ‘links’ has an important place in the world of SEO, as they are integral to where a site appears in the search engine results pages (SERPs). The more links you are able to generate to your site, the better. However, this only true if you source quality links from relevant sources and work within the parameters that Google has set out.

The decision to use these is ultimately down to you; however, for most, it is strongly advised that you build links yourself as you are less likely to run into any major problems further down the line. So how exactly will you be able to generate decent links?

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Writing content is easy. Most of us are capable of piecing together a coherent sentence or two. However, producing content to promote a brand, sell a product or engage a vast audience of peers offers a slightly more challenging proposition.

To be truly effective, content needs to have a clear purpose. So consider your target audience and keep in mind what you are looking to achieve from the final published piece. For instance, if you’re trying to promote your business as an industry-leader, you probably want to avoid jarring colloquialisms, obvious inaccuracies or plagiarism.

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On-page content is something that a lot of website owners struggle with. Knowing how much you should write, how many keywords to include and how to best to focus content isn’t easy either. But is there a case to be made for both punchy, short content and long, heavy copy? There certainly is.

Content isn’t a one-size-fits-all on-page element. What works for one site will often fail spectacularly on another site. It’s about writing to meet the needs of a specific page. So what does this mean?
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The importance of content and search engine visibility are regularly hammered home by SEOs the world over. That’s because they’re important, of course they are. But both can be quickly undermined by weak design, poorly targeted landing pages and sluggish load times.

Optimising a site that isn’t optimised for visitors first and foremost is a thankless task. Sure, you can strengthen the domain with some decent inbound links and promote it through social networks, but what’s that worth if people recoil as soon as they arrive. So what can you do to help improve visitor satisfaction?
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There’s a phrase that is often bandied around in online circles, ‘build it and they will come’ (even if it is stolen from a Kevin Costner film). The idea is that if you create something fantastic, inevitably people will flock to see it. Whilst there are flakes of truth in this, it’s certainly not a hard and fast rule that you should base your entire business on.

Essentially this kind of reasoning is based on a number of assumptions. First of all that the content is actually of a high standard in the first place. Secondly that there is a big enough target audience to attract. Thirdly, and most importantly, that people will know how or where to find it.
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If you haven’t already heard, there’s a new type form of universal markup. This has been created under the cumulative watchful gaze of Google, Bing and Yahoo in an effort to bring better standardisation to the Internet and improved understanding of context for search engines.

The news hasn’t exactly been met with comprehensive acclaim though, in fact far from it. Some Webmasters see this as extra unnecessary work, designed to make us all conform to the demands of the ‘big 3′. Whilst there may be a shred of truth in this theory, there is plenty to celebrate about this new code.
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If you’ve been hit by the Panda update, you’re probably fed up of people telling you that your site needs unique content. It’s a given, we don’t need to keep labouring the point. However, the one thing that some site owners will now be facing is the huge cost of re-writing a site.

Content isn’t, generally speaking, particularly cheap. That isn’t to suggest that you don’t get good value; but more likely than not, you will be spending a fair few pounds/dollars to get each page re-written or updated.
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