Ask Not What the Internet Can Do For You, Ask What You Can Do For It
There’s a myth going around that the Internet is a pathway to untold treasures. If anything was learnt from the last online crash a decade ago, then surely it has to be that you can’t simply get money for old rope these days. Success is possible, but it takes time, innovation and high standards to achieve it.
The Internet as it stands is overburdened with websites. Everybody thinks that they’re offering something new and original, but more often than not, it’s got more than a passing similarity to another. This could be in terms of the products they offer, or their overall business, it may just be site content; whatever it is, having a wholly unique website is not easy to achieve.
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