SEO Blog

So you’ve invested time into creating a good blog post or information page, what now? What can you do to get that content seen and ensure that you get some return on that original time you invested in it?

Content, as we all know by now, is integral to SEO. It is what the search engines look for when trying to decode what a website is all about. They use the words on any page to find context and provide a comparative metric for indexing sites that are targeting the same phrases.

Content is context, but it is also there for your human visitors. It can inform, educate and persuade, you just need to find the best platform for it. A blog is a great way of furthering the spread of your website. It can build internal link structures and encourage external links. Posts can earn you individual rankings for phrases you’ve never previously targeted, earning you more visitors and increased search visibility.
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As we’ve previously established, a blog is a great way of attracting attention for yourself, your business and your website. It is a fantastic marketing vehicle, providing useful and engaging information to the wider public, whilst also providing a great opportunity to build strength for your site and attract traffic.

If you have a business website and have not yet implemented a blog, you are missing out on a major trick. Take this blog as an example, it is here to provide visitors to my site with some helpful tips, a bit of an insight into how SEO works and hopefully encourage them to explore the rest of the site. There’s nothing underhanded about it, almost every blog in the world is written to generate traffic and to get people looking elsewhere - whether that’s products, services, other blogs or even paid adverts - just as long as you do actually provide something.
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It might seem like a bit of a round about way of doings things, but a blog can be hugely effective in helping to optimise a website. Whilst you may not initially realise it, a blog can provide a whole host of benefits beyond the most obvious passing on of information.

A lot of SEO work is based on how often a website can be indexed. If you have a small website with relatively few links and rarely update its content then you are highly unlikely to achieve the same level of attention as a site that is larger and is frequently updated. The reason for this is simple, search engine crawlers require new information to process in order to index your site. With indexing essential for you to improve your rankings, it doesn’t take a genius to work out that the more you are indexed by the search engines, the better your chances are of achieving a higher ranking.

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You’ll no doubt have noticed that there are a lot of business sites sporting blogs; in fact some have nothing but. If you haven’t already integrated one into your website, you may be left wondering what all the fuss is about.

Well, first and foremost, a blog is an opportunity for you to show off your industry expertise. If your company is at the forefront of new innovations, or is in a sector that is undergoing major changes, you want to be able to show visitors and clients exactly what is going on. If people don’t come to you for news, they’ll go elsewhere it’s as simple as that.

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