SEO Blog

When we optimise websites, we are actually only optimising individual pages. Whilst a lot of site strength is passed down from the homepage, and this will be where your primary keyword points, there are in fact dozens, if not hundreds of pages that are equally in need of a little SEO magic.

Each page, therefore, has its own individual key term; a phrase that it is targeting on search engines and looking for rankings therein. So logic dictates that the more (optimised) pages you have, the more rankings you’ll achieve. This increases search engine visibility and provides additional entry points. All of this can only be beneficial.

Of course though this does take a fair amount of work and will need regular maintenance too. In short, not something you should try to do on your own.

Regardless of resources, you don’t want to go overboard. Additional pages should add value, not simply be bolted on to gleam a bit of extra traffic. It can overburden a website and leave it looking ugly and full of pointless cul-de-sacs. In short, it could end up ruining user experience if done incorrectly.

So how can you extend your site without weakening it? Well, a good place to start is by integrating a blog. With each post constituting a fresh page, you can soon add huge volumes of entrance points to your site and do so in a productive and informative fashion. Keep your blog on topic and ensure that you don’t slip into spammy practices and you should be fine.

Blogs are also a great source of internal links. As you are probably already aware, links within your site help to pass around strength and also improve keyword authority - as long as embedded text links are used. Individual posts can also serve as decent link bait, which in turn helps build authority across the site and improves visibility - in short, great for SEO.

An FAQ page is also a great way of providing a useful service and boosting your page numbers  a little. Find some of the most regularly asked questions you receive, or indeed just pre-empt some and provide a thorough answer. This will help visitors and give them greater confidence in your professionalism.

You can also have pages dedicated to your services and any individual stores or locations around the country where you’re based. These might be placed quite deep within the site, but again you’ll have the opportunity to use some pretty precise key terms and rank for niche phrases that should achieve decent levels of targeted traffic.

Remember though that all this work is only going to be successful if you actually invest the time to do it properly. It has to be planned and structured so that it appears natural and the content needs to be in line with the rest of your site. Slapdash pages will appear as such and add little or no value; you need to be productive and a little creative.

In short, a big website offers big benefits. The more pages you have, the more SEO you can do and the better your chances of attracting targeted traffic. You can’t guarantee success, but it certainly won’t hurt to expand and explore new terms.

When you come to optimise a website invariably a lot of your efforts will go into creating some first rate content. Playing such a vital role in your SEO efforts and visitor communication, you will have to ensure that you get it right.

The good thing about content is that it is often naturally optimise. You don’t need to worry about deliberately forcing in dozens of unsightly keywords so as to appease the Google gods. When you come to write the content for any page you write on subject, therefore you should be using the related terms and phrases anyway.
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Many who are new to SEO are often blinded by the notion that content helps to improve your Google ranking. Yes, content will help your pages improve relevance for certain phrases and encourage search engines to rank you better as a consequence. However that isn’t a free pass to fill your pages with endless words.

There’s nothing to suggest that having 2,000 words on each page won’t help you improve your SEO authority; in fact many would argue that it does. Unfortunately though, you do have to justify their inclusion.

If you land on a 10 page site with 20,000 words on it you are probably entitled to ask some questions. The first one probably being: ‘why hasn’t this been categorised better?’ The second one, as a result, is likely to be: ‘where do I start?’
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The work of an SEO is never over. Not only does a site require continual development in order to stay competitive, but the techniques and best practices update with equally frequent regularity.

It isn’t something that you need to be nervous of, but awareness is certainly a benefit. Search engine optimisation isn’t a linear story. Whilst there is a beginning, the middle and end are elusive. This is why it is so important to keep your SEO fresh.

By fresh, I mean you can’t get stuck in a groove. Yes, you might have been doing some great SEO work that has always gotten you results in the past, but that doesn’t necessarily mean that you’ll have the same good fortune going forwards.

Search engines and their algorithms are changing, which in turn influences how we optimise them. Most adjustments are only very slight and won’t make a jot of difference to how you perform SEO. However occasionally these small alterations build up and create something more substantial. This is where keeping an eye on industry commentary can be a real benefit.
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A blog is a fantastic tool for any website or company. It provides a very public mouthpiece that can be regularly updated. This generates traffic, expands your content and allows you to develop your link profile.

All of this is great for SEO. As a process that relies heavily on links and content, the more you have, the better it will perform. But there are ways that you can go over and above the standard blog; taking your SEO efforts to the next level.

First of all, if you want people to find your content, you have to give it a name that fits in with searches. Therefore you need a title that is keyword optimised, preferably with the keywords near the beginning, and fits with their enquiry. A ‘how to’, like this post, or ‘7 tips for…’ are good ways of getting some attention. These provide useful information that people are likely to be looking for.
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It might seem like a bit of a round about way of doings things, but a blog can be hugely effective in helping to optimise a website. Whilst you may not initially realise it, a blog can provide a whole host of benefits beyond the most obvious passing on of information.

A lot of SEO work is based on how often a website can be indexed. If you have a small website with relatively few links and rarely update its content then you are highly unlikely to achieve the same level of attention as a site that is larger and is frequently updated. The reason for this is simple, search engine crawlers require new information to process in order to index your site. With indexing essential for you to improve your rankings, it doesn’t take a genius to work out that the more you are indexed by the search engines, the better your chances are of achieving a higher ranking.

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When it comes to promoting your business online, you want to ensure that you use every conceivable means to do so. If you’ve optimised your site, invested in paid advertising and explored social media, then why not create a corporate blog?

Some might be inclined to suggest that blogs are little more than online diaries and have no place in business; well, without putting too fine a point on it, they’re wrong. A blog is an incredibly versatile and useful resource for any company. It can be used to promote your business, as a forum for debating the current issues affecting your industry or just to inform visitors about the latest news from within a company.
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