Why Doing the Bare Minimum Doesn’t Work in SEO
So often you hear people saying that they’ve got some content, links and a reasonable site structure but still aren’t getting any decent rankings. You look a little deeper into their site and often you’ll find that their content comprises of a couple of sentences, they have a few generic links and the site is barely optimised.
Now that’s fine if you have no aspirations to get a ranking on Google. If you are happy to promote your site elsewhere and get dribs and drabs through search, then the bare minimum is probably alright. However, if you want to get to the first page of any search engine, you’re going to have to be a little more concerted in your efforts.
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