Google Continue to Tinker with Algorithm and Brands Benefit
I’m not sure if you’ve noticed, but Google has been throwing out some pretty odd results recently. Top of the list though is the ability to have numerous results appear for the same site within a search.
Okay, so you’ve always been able to have a few appear pages appear in SERPs, as long as they were optimised for the same or similar terms. This was particularly true for newspapers and similar news outlets. But now it appears that you can actually dominate an entire results page for one term.
Some sleuthing by Malcolm Coles found that Google are treating brand names in search terms as site: searches. True enough, they really are.
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Posted in Google Related | The post has tags: Algorithm Updates, google, Google Rankings, Search Engine Rangings, SEO
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