Why You Need to Fix Broken Site Links
Like many of the things covered on this blog, this sounds pretty straightforward. A link is broken, you fix it; not hard really? Well, you would have thought so, but there are still plenty of sites out there sporting linking cul-de-sacs.
The problem with broken links is two -fold. First up is visitor perception. If somebody is on your site and they keep landing on 404 error pages or are re-directed to the homepage time after time they are probably going to think something strange is afoot. Not good for your reputation and certainly won’t do much to improve conversions.
The second issue is with the search engines. If they see a site full of broken links they are unlikely to perceive it as a decent, authoritative source of information and will index you accordingly. You won’t necessarily be punished, but progression could become more challenging as a consequence.
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