Why Quality is better than Quantity in SEO
Time and time again you find people publishing, and republishing the same nonsense. If you write one good article, don’t ruin its strength and effectiveness by distributing to thousands of weak sites. Perceived wisdom is that you want to get as many links as possible, true. But it is the quality links that will ultimately provide most value, not the masses of worthless trackbacks.
You might be thinking that this flies in the face of convention and what I’ve said previously on the matter, but hear me out. Firstly, article distribution is a good way to build a link profile, particularly for new or older sites without any authority. The idea is that you get many links coming in and hope to goodness that a few are very strong and so will provide added value. As it is, the many low quality links will still have a slight benefit.
The trouble arises though when you are stronger and you have a decent link profile, what do you do then? Well, now is the time to start building the number of quality links within your profile. Rather than creating one great piece of writing and then watering it down on a variety of weak sites, why not give it the promotion it needs. Perhaps ask some blow owners if they would accept it as a guest post, and include a link or two back to your site. This will add a unique link to you and if it is an authoritative site, you’ll get plenty of benefit with it.
You might also want to consider making a hub out of it. This can be done through a number of different sites, including Squidoo and HubPages. Strangely, you can achieve great strength by promoting this extension of your gaining links for it and then having it point through to your site with appropriate keyword optimised phrases. It is a bit of a roundabout way to perform SEO, but it can be effective.
What you also need to remember though is that once you have published an article somewhere, you need to stop and move on. You can’t then take the same article and re-distribute to other blogs and article sites, as it could impact upon the strength of your original. This is an issue caused by duplicate content, whereby the search engines index the content more than once and therefore recognise that it has possibly been copied.
Nobody will ever claim that gaining quality links is easy. In fact it can be quite a challenge. But you need to be persistent and keep your eyes and ears open for potential opportunities. Don’t succumb to black hat techniques and ensure that you get the most strength possible from any piece of content you produce. It might be tempting, but ultimately you could end up doing more damage than good.
