The Importance of Getting the Basics Right in SEO
It takes time and planning to get a decent SEO campaign in place. You can’t just start trying to put the techniques in place in the hope that things will work out, because chances are they won’t. In order to be successful you need to plan in advance and keep on top of your optimisation, implementing the correct techniques on are regular basis.
The best results will be seen over time and through consistent work on your campaigns. If you start working from day one you are more likely to see a greater effect on the outcome of your projects. So here are some of the essentials you need to start using in order to allow your SEO campaigns to develop.
Research the words you wish to rank for, finding the best balance between the ones that will enable you to bring in traffic, and the ones you will actually be able to rank for. If you are up against a number of competitors then see if you can target niche words rather than competing on exactly the same terms as this might be slightly trickier. You might find that you can gain traffic through relevant key terms that your competitors have not used which would work in your favour.
Quality of content
It’s been said a number of times and I’m sure you are aware of what is required, but you need to stick to producing informative and engaging content. Stay clear of black hat techniques, and make sure the articles, blogs, press releases, whatever it is that you choose to produce reads well. Featuring keywords will also work in your favour, but above all, make sure there aren’t any mistakes or typos as this will look very unprofessional and could portray your company or brand in a negative light. Duplicate content will bring your site down in the SERPs too so make sure each piece of content is unique.
Your Sitemap is vital for your website. It allows the search engines to index pages and content, and it also helps in distributing links across the site. You should make sure there is a link to the Sitemap from each individual page of your own site so that it is user friendly. Having a decent and clear Sitemap will make it easier for the search engines to crawl your website and determine the relevance of your site to the search terms entered.
An important aspect of your SEO campaigns, links will help with rankings too. Although beware that overdoing it can have damaging effects. Creating links to all parts of your site is good but make sure they are evenly distributed, as you don’t want to have 40 links on your site which all point to one landing page. As a result of this, deep linking will work well, and referencing your product from other website pages to pull in traffic and rankings will also serve you well. People say that content is king, although ideally if you have a strong balance of high quality content and relevant links then this will be advantageous to the development of your campaigns.
If you are going to spend time investing in SEO then don’t do things by halves. Careful planning and preparation is what you should aim for before you implement the correct techniques. These are by no means all of the aspects you should be working on, although they will give you a good start, so don’t ignore them when you are learning about SEO for your website.