The Importance of Creating an SEO Theme Throughout a Website
In an ideal world, each and every page on your website would be properly themed and contextualised to give the search engines a clear indication what your content is all about. This means researching individual keywords and phrases, whilst implementing unique Meta on each page.
For many though, this just isn’t possible. The time and understanding required are beyond their resources and so the website will suffer as a consequence. That said, whilst it is preferable to have as many pages as possible fully optimised, you should at least start with those that are most important.
When it comes to creating a theme for a page, you very much need to target keywords. Whilst there have been murmurings from Google regarding the ineffectiveness of Meta to alter their ranking structure, it is still essential in creating relevance for your website with certain terms and phrases.
Your Meta should work in harmony with your on page copy. This means that Title tags, body copy, H1 headings and Meta should all be singing from the same hymn sheet, that is if you’re going to effectively optimise a site. Individually these different aspects may have varying effectiveness; however, to create a theme and to ensure that you aren’t left lagging behind the competition on search engines, they are all collectively influential.
The impetus of your site will change from page to page though. Each product, each category and each information page provide their own perspective and should therefore be treated as a unique entity. Clumping everything together and simply assigning a few keywords in a blanket across all pages of your sites won’t have the same yield as a more targeted campaign. The narrower focus may well optimise more pages, but by expanding this you can pick up better rankings for other terms thus giving you a better spread of search phrases – increasing chances of getting picked up by visitors.
A theme is a way of holding everything together. All of the individual elements of a page need to work in harmony if a page is going to be fully optimised; this means that there can’t be any dysfunction. This is often the thing that newcomers to SEO are so surprised about. H1 headings are often assigned to the most random terms, whilst simple things like Meta and Title tags not correlating appear to happen all of the time.
SEO, when done properly, does take some time to successfully implement. Yes, you can have success without going to all of the strenuous efforts of perfecting each and every page, but more often than not the extra effort will be rewarded.
