Remove SEO Guesswork with Analytics

You’ve just set up a brand new website, optimised it throughout, got a great design, but it’s just not delivering the conversions; so what’s wrong? Well, on the face of it, absolutely nothing. However, the search engines can be fickle things, as can website visitors, so don’t take anything for granted. Instead, get yourself an analytics account.

Rather than simply blindly scouring through your websites architecture for areas that could be optimised further or pages that may require aesthetic tweaking, aesthetics can help pinpoint fundamental issues. For example, if a page is getting a high amount of traffic but the vast majority are almost instantaneously moving to another website or back to their original search, what can you do?

Well, armed with detailed knowledge on your visitors’ activities you can better formulate your ongoing search engine optimisation campaigns. Find out exactly how long people stay on your pages, where they navigate to, where they came from and whether or not they completed a transaction.

Unfortunately SEO isn’t always an exact science. Yes, there are things that will work on all sites, but sometimes you have to find that something extra special to ensure that it works on yours. Analytics won’t be able to give the definitive answer of exactly what your page is missing, but it will give you an opportunity to find out where your site is working well and where perhaps improvements are needed.

Positions in search engines fluctuate. There are no guarantees of reaching the top, if only. Instead you have to be prepared to continually tweak and modify your site to ensure that it is always performing with optimal efficiency. It might sound simple, but an analytics programme can make the difference between an SEO success and a website failure.