Keeping Content Ideas Relevant and Fresh
Occasionally when it comes to writing content for your website or company blog, it’s only natural that you will experience the dreaded writer’s block from time to time. Sometimes it can also be hard to convey your thoughts and ideas as clear and concise as you initially intended, but don’t forget that this can happen so you shouldn’t get frustrated.
It’s important to remember that good content plays an important role in SEO; it keeps users engaged, traffic flowing to your site, and will help to build authority. All of this has a knock-on effect for your rankings in the SERPs, which is just as important. As a result, your content needs to be regularly updated, and so this blog provides some ideas for fresh content if you are struggling.
Find inspiration through similar companies
This is a great way to find out about latest trends and breaking news stories in your sector. Obviously you are not going to copy the content as this will damage your reputation and rankings. Instead, you should read the story and then create your own angle on the events to give it an individual feel for your own blog or website. You are only using your competitors as inspiration so there is no harm in bookmarking these sites and keeping a close eye on the stories that they cover. Over time you will generate your own degree of authority and people will use your website as a trustworthy source of information.
Condense presentations and white papers
If your company engages in presentations or produces white papers then these can be used for the basis of your content. Don’t forget that all the hard work you put in to produce the content initially can be used again for equal value. For example, if you write a blog post on a presentation that you recently did, it can provide a short overview for your readers with all of the key points mentioned. The same goes for white papers as you can reach more people and you can also include a link in the post which takes visitors directly to the white paper. Either way you are generating more content as a result of your initial hard work.
Use customer questions as inspiration
You will no doubt interact with your customers on a daily basis, so whilst you are engaging with them and answering their questions, keep track of some of the more detailed questions they ask. Once you have made a note of some of them you can use these for a detailed blog or FAQ post. This becomes relevant because if anyone else asks in the future you can point them in the direction of the content, therefore answering their question and gaining traffic at the same time.
Interview the people around you
Finally, one last idea is to interview your colleagues on a particular subject matter. You could use their responses for a blog posts or even make a video for marketing purposes. If you find a really interesting area to talk about then you should be able to generate a strong set of opinions which can often form the basis of a healthy, yet controversial piece of content. This will help generate more traffic due to the nature of the post.
So there you have it, if you are struggling for ideas then these four tips should steer you in the right direction and help you to produce new and fresh content.