Keep Ongoing Online Marketing Costs Down with SEO
To ensure that you maintain a high level of online exposure, you need to sustain visibility. For some this might include extensive (and expensive) online marketing and advertising campaigns, for others though, the options are a little more restricted.
When you don’t have the budget to shell out for expensive Pay per Click campaigns or the time to dedicate to social media promotion, you need SEO. Don’t get me wrong, search engine optimisation isn’t free [see: How to Budget for SEO]. There is a huge time and/or financial investment required to achieve the best results. However, you tend to enjoy far more long-term benefits.
Let’s take PPC as an example. It is a great way to get your website to appear prominently on targeted search engine results. However, you will have to pay for every single click that you receive. So even if someone has no interest in what you offer and leaves after a second, you’ll have to pay for the privilege.
Over time these costs mount up. Of course you will achieve conversions in the meantime, but this is an online marketing strategy that will continually drain your pockets. It can also be very temporary traffic, with many people visiting just once and moving on elsewhere. This is a problem that afflicts social media too.
So whilst SEO isn’t free, it is effective. When you find yourself sat at the top of the search engines, you have achieved the ultimate marketers dream: ultimate exposure, with no additional cost. Every click you receive is free. You don’t have to worry about mounting costs or accruing future financial burdens. Search engines will show your page, offer clicks and promote your site 24 hours a day, all free of charge.
Of course getting into a position to really benefit from this is far from easy. You have to do the legwork early to achieve the long-term results. But SEO is something you can do for yourself. You don’t have to hire staff or pay for links, you just need to be dedicated enough to optimise.
The work that you do now will provide benefits for the months and years to come. As long as what you’re doing is within the rules (both written and unwritten) it will work towards improving the authority of your site. Okay, that might only mean only small, incremental growth for now. But over time that will build to be hugely beneficial. You can start by ranking for long tail phrases, but after a while your popularity will grow and shorter keywords and phrases will start offering traffic.
SEO is the long-term solution for any site, but more particularly any of those with less resources available to them. Search engines can provide you with traffic, day and night, every single day of every year. They are simple in effect, the only difficulty is getting yourself into a position to benefit.