How to Make Life Easier for Your SEO Agency
There are two sides to every story. When you outsource your SEO to an agency or individual, you entrust them with your site and its ability to perform online. If they let you down, you are the one who will take the hit.
But in the same regard, your SEO agency will need your cooperation too. If they’re making suggestions and providing content for you to upload to the site, you need to be making sure that it is being properly implemented. Essentially, you shouldn’t be looking to make it difficult for them to succeed.
So what can you do?
Well, as already intimated, the most important thing to remember is that cooperation is key. When you outsource any work, there always has to be a certain amount of give and take. Whilst you feel the burden of financial responsibility, they have to shoulder the expectations of a client.
If you aren’t providing them with information when asked, implementing Meta, setting up analytics or making suggested changes; well, then you’ve only got yourself to blame. But this isn’t a blame game. You share one core objective, which is to succeed.
Keep Communication to a Reasonable Level
No SEO professional is going to shy away from passing on their knowledge. If you have questions, be sure to ask. You might not be sure why certain changes are necessary or what exactly some of the recommendations entail for instance. If that’s the case, make sure you flag it up when you next discuss the work with them.
The problem for many SEO professionals though is when that questioning starts to interfere with the work being carried out. Of course they are effectively a supplier, therefore you are the customer and should be able to contact them when required. But ultimately if you start to drag back the work and damage the working rapport that you have, it can only be bad for your site.
Speaking from experience, one of the most frustrating things can be a lack of dialogue with a client. As we’ve established, being barracked all day isn’t ideal, but in the same way, neither is total silence. An SEO can only do so much without some kind of input. Whilst they know their own processes only you fully understand your business and its online objectives. Without that key information, progress can be slow.
Discuss Major Site Changes
Finally, whilst a site is being optimised, you should always make your SEO partner aware of any changes you’re making. There’s nothing more frustrating than having a page disappear or navigation updated without fair warning.
These kinds of changes can have a major impact on SEO and require proper attention to ensure that they don’t cause any major side effects for the optimisation of your site as a whole. This can be heightened even more when the changes include the removal of work that the SEO themselves have completed.
In the most part work is done for a specific reason; so when that is tampered with, it can cause issues. If you don’t agree or understand some of the changes made, say so. If you are planning to make widespread changes in the near future, make sure that they are aware. This will help to ensure that no working time is wasted and that your optimisation runs smoothly.