How to Keep Your SEO Work Fun
Implementing search engine optimisation campaigns doesn’t have to be seen as a necessary chore. Whether you work as an SEO professional or are implementing changes to your own site, it is important to enjoy what you’re doing.
There are always going to be some tasks that you find are more arduous than others. Maybe you don’t like writing Meta or perhaps locating links is your idea of hell? Well, there are always benefits. The good thing about SEO is that it provides results. Whether good or bad, any work that you do will provoke a reaction.
Some people are more statistically driven than others. But it is hard not to have a small flutter of excitement as a page that you have optimised makes it onto the first page of Google. Better still is the feeling when traffic increases two-fold as a consequence.
SEO is one of the few marketing formats that provides this kind of feedback. Whilst changes can take time to take full effect, an analytics package will provide you with enough details to show you whether the hard work that you’ve put into optimisation are paying off.
But okay, analytics aren’t everything. What else can you do to bring a bit of life into your work? Well, if you’re focusing on link building and enjoy writing but hate trawling the Internet for suitable sites and directories, why not try something different?
Build your links in a way that you enjoy. Work on your site strength by producing off-site content. To do this you can write hubs and articles. Both allow you to write about a subject that you ought to be knowledgeable about and interested in (i.e. the industry your business is in). You can be as creative as you want; trying new things and experimenting with various submission sites to host the content.
If you find yourself naturally reading a lot of news and blog pages, why not leave a message? This will not only allow give more exposure to you as an expert in your industry, but most will also allow a link. This allows you to build up strength for your site and can gain authority for links beyond the homepage.
Your basic challenge is to strengthen each page to their optimum level. This ought to be encouragement enough in itself. Okay so you might have dozens, if not hundreds of individual pages; but treat them individually. Don’t be overawed by the size of the job at hand, just take it one step at a time. By cutting the process down into more manageable chunks, it becomes far more approachable.
Unfortunately there will be elements of every job that you don’t enjoy, or at least you don’t when compared to more preferable tasks at any rate. To enjoy SEO and therefore get the most benefit out of your work, you have to focus on the positives. Don’t avoid tasks that you don’t enjoy. But at the same time you shouldn’t let them drag you down either. Focus on the positives and remember why it is that you’re doing the work in the first place.
Use Alexa rankings, sitelinks (through Webmaster Tools) and even PageRank to chart your progress. Analytics will provide you with the clearest indication of how effective you have been and ought to give you ample encouragement to continue. Enjoy your SEO and watch your targeted traffic grow.
