Do You Yahoo?

I was doing some research on Yahoo yesterday and it got me thinking does anyone really use yahoo that seriously for business?

I have 2 of my own sites that rank really well on Yahoo for terms that convert well on Google yet I recall 1 conversion in say the last 2 years that came from Yahoo.

I know the stats will say 7% of UK search traffic is going through Yahoo but does it really convert well for business? I would answer my own question with a “no it doesn’t”

I think the more popular belief that if you want to get good traffic to your business then you need to be ranked well in Google is very much true.

I would like to note that I believe that there must be businesses out there doing very well out of Yahoo I just don’t happen to operate in those sectors I guess!

But if you do please let me know because id love to prove that business online is just coming down to your Google position as that would put us in a very vulnerable position.