Do What You Enjoy and Achieve SEO Success
Whenever there’s a task that you have to do out of necessity, rather than any real enjoyment, it’s fair to say that it can be quite laborious and you won’t necessarily put your heart into it. Where SEO is involved, this could relate to any number of duties: writing content, link building, site coding etc.
Of course you can’t just do one thing to the detriment of all others, but there’s certainly no harm in focussing primarily on the things that you enjoy rather than those you don’t. For instance, let’s say you like writing and would be more than happy to see all else fall by the wayside. There’s so much that you can achieve just through producing good quality, unique content, that it could easily become the foundation of your entire SEO efforts.
Well, first of all make sure your site has content on every page. This will provide unrivalled keyword relevance. Beyond that, you can start to get creative.
Why not write a few press releases? Celebrate your news, even develop stories that others might find interesting. If you’re running a marathon dressed as a dragon for a local charity, that has widespread appeal.
Produce an ebook, write a white paper and host on your site or maybe just contact a few influential blogs to see if they are looking for contributors. By getting yourself in the shop window, you are effectively carrying out SEO. Perhaps not as directly as other techniques, but it should be no less effective – especially when the links start rolling in.
There’s no reason why it should be a chore. Whenever interest wanes, so can effort – and results. By doing what you love, it’s more likely that this enjoyment will be reflected in the work produced. If you’re a designer, create fantastic infographics. If you enjoy tracking down difficult links, pick up the phone and start asking. Or, as mentioned above, if you’re a writer at heart, get writing.
Putting your best foot forward will maintain interest and it should create a fair amount of SEO momentum too. Even if traction is initially limited, a large part of website optimisation is about long-term gains. So a gradual building of links and visibility will provide you with innumerable benefits, even if not immediately evident. In fact, just being constantly active is better than truncated efforts here and there.