SEO Blog

Content is probably one of the few constants across all sites. However, the one thing that is far from constant is the quality of said content.

Some people are able to get it just right. They reach out to their audience, provide them with clear instructions and information before convincing them to convert. Others though do not.

I’m not going to lie to you though, writing content isn’t easy. If it was, we’d all be professional Copywriters right? So knowing what is and what isn’t acceptable is probably the best place to start before trying some yourself.

Rule 1 – Write for your audience

It sounds straightforward enough, but writing for your audience can be a huge challenge. First of all you have to engage them. This means understanding what they’re looking for, presenting that information in a way that they’ll understand and respond to and making sure they remain interested enough to investigate further.

Don’t ignore keywords entirely, but don’t become a slave to them either.

Rule 2 – Write with accuracy

If you want to immediately undermine the professionalism of your sit then just write content that is littered with mistakes. Spelling and grammar are easy things to get right, after all you only need a spellchecker. It might only be a little thing to you, but to someone else it can destroy trust and confidence in your business.

Rule 3 – Avoid complicating content

Don’t fill your content with endless jargon and long-winded sentences. The text should be approachable and understood by all visitors. When you do choose to overcomplicate things you only end up alienating portions of your audience. This can never be a good thing.

Rule 4 – Format content properly

If you’ve produced 1,000 words of copy for a single page, the last thing that you want to do is have it go on and on and on in one chunk. This will look ungainly and provide little or no benefit to the reader.

People like to be guided through a document. They want clear road signs that will enable them to skim through a document without having to read every word. So make sure you include sub-headings (H2/H3) and bullet points where necessary. If your content is to be sub-divided make sure people know where they should go next.

Rule 5 – Don’t short change readers

It might be quicker to just write 100 words, but sometimes that isn’t enough. You don’t need to write an epic, you just have to make sure that each page has sufficient information and is presented in a succinct fashion.  If a page deserves more attention, make sure you provide it. Remember, the content is there to make a visitor’s life easier.