SEO Blog

When it comes to promoting your business online, you want to ensure that you use every conceivable means to do so. If you’ve optimised your site, invested in paid advertising and explored social media, then why not create a corporate blog?

Some might be inclined to suggest that blogs are little more than online diaries and have no place in business; well, without putting too fine a point on it, they’re wrong. A blog is an incredibly versatile and useful resource for any company. It can be used to promote your business, as a forum for debating the current issues affecting your industry or just to inform visitors about the latest news from within a company.

There’s no set guideline to producing a blog, however it should ideally reflect your company/website’s style. For example a wry and acerbic blog would probably be a little out of place on a pharmaceuticals company site. Most of all it’s about finding your voice and giving visitors a little insight into the inner workings of the business and the industry surrounding it. Of course this may be easier for some than it is for others, but there’s no reason why this shouldn’t be possible.

However there is another reason for creating or even resurrecting a corporate blog, which is to boost your website’s overall SEO. It might seem a little tenuous, but your blog can build quite a lot of content in a relatively short amount of time. This content can then all work towards boosting your site’s keyword optimisation.

It can also be used to improve your internal linking structure. If there’s a page on your site that you’re attempting to optimise for a certain term, simply drop it in your blog and include an embedded link. If other sites choose to link to your blog, or indeed you yourself link to it from other posts, this creates a circular linking trail, which can be beneficial.

A blog can also bring in targeted traffic. If you optimise your titles and create engaging and useful content, people will be far more inclined to give your site a visit. With so many people trawling the Internet for blog, as well as the growth of RSS/Atom feeds and social media, it’s becoming far easier to market your material. Traffic to your blog can often find its way to your site, which of course is really where you want people to visit. So the more you can do to encourage this, whilst also appealing to people to visit in the first place, the better your blog will perform.

It sounds elementary, but the number of website’s that allow their blogs to go to waste or don’t have one in the first place is still staggering. Whilst it’s by no means a guarantee of instant success, most things in SEO aren’t, you can achieve excellent long-standing results by starting or continuing your corporate blog.