SEO Blog

Sometimes you can become so involved with the creation of your website and developing the SEO that you lose sight of what you are really targeting: the searchers. Whenever you optimise a website you aren’t just optimising aimlessly for the search engines, you are actually targeting the phrases that people are actually looking for.

All keywords and phrases need to be researched; simply assuming that they will be exactly what expect them to be could be leading you vastly astray. Of course nobody knows your business and services better than you do, but that doesn’t mean to say that the searching community is tuned in to the language that you use.

This is particularly noticeable when it comes to technical terms and insider jargon. Whilst the phrases might be second nature to you and most others within the industry, there’s always a chance that the people that you really need to impress – the visitors – won’t be using them in their search strings. Occasionally you have to take off your professional webmaster hat and take a look at what is happening elsewhere.

Of course you don’t want to undermine your site with terminology you would never use or have an unnecessary overhaul. But when it comes to identifying your keywords and targeting SEO campaigns, you need to be focussed on getting the optimal coverage for the terms that relate to what your business offers.

We’ve all been guilty of making assumptions that turned out to be wrong, not least when estimating the targeted phrases. This is exactly why you need to use a keyword researcher before working out what to go for – unless it is patently obvious of course (i.e. a product name) .This should highlight how much competition there is for a phrase and the amount of searches it garners on a monthly basis; by understanding this, you can make a more educated guess of what to target.

But perspective goes beyond just your SEO keyword work, it also extends to the on page work too. Content can very often become a personal thing, as can the design of a site if you have spent the time to create it yourself. However, for the sake of your future success, it is often better to take a step back yourself and maybe also get some impartial opinions. This will just help to make sure that your work doesn’t just become a personal pet project that no one can find or that nobody can relate to.

Don’t lose that personal touch, but at the same time, don’t get too involved yourself. It’s sometimes a difficult balance, but you need to do what’s best for your website and not just what is best for you.