Keywords are Key to Your Success
Its true that keywords are key to your success and if you get them wrong you really are wasting your time.
It has become almost a daily occurrence that I see website after website that are targeting incorrect keywords and are without doubt missing out on copious amounts of traffic because of it. This is not always through ignorance but sometimes through the want to target to many keywords or the wrong keywords such as vanity phrases.
It is important when choosing keywords that you ensure they are not only relevant and on target to what you do but also that they have a good quantity of search traffic. To ensure this is the case you should use a keyword research tool such as Wordtracker to ensure that the traffic volume is there and also see what other relevant phrases there are that you may not of though of.
You never know your money phrase could be hiding in plain sight!