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	<title>Ben Norman&#039;s Seo Blog</title>
	<link>http://www.ben-norman.co.uk/blog</link>
	<description>The Ramblings of an SEO Consultant</description>
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		<title>Do Social Signals Influence Ranking Factors?</title>
		<description><![CDATA[One of the biggest questions that people are asking is whether or not social signals actually affect your rankings? Digital marketing and SEO in particular is malleable, meaning that anyone working within SEO can never rest on their laurels, or practice what they learned five or ten years ago. To be on top, you need [...]]]></description>
		<link>http://www.ben-norman.co.uk/blog/google-related/do-social-signals-influence-ranking-factors/</link>
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		<title>How your Website Will Benefit from an RSS Feed</title>
		<description><![CDATA[Technology has been at the forefront of change in relation to how we communicate &#8211; and the Internet has created a number of methods for us to stay in touch with the world. From MSN Messenger to Skype and not forgetting the big social networks; they all have their place in modern communications, alongside more [...]]]></description>
		<link>http://www.ben-norman.co.uk/blog/websites/the-benefits-of-an-rss-feed/</link>
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		<title>Gaining Legitimate Reviews Can Benefit Your Site</title>
		<description><![CDATA[The issue of user generated reviews has reared its head once again. After receiving complaints from several hoteliers, the Advertising Standards Authority (ASA) have recently told Trip Advisor to remove the word &#8216;Trusted&#8217; when describing the reviews contained on their site. Whilst this serves as a warning to all site&#8217;s offering user generated material, restaurants [...]]]></description>
		<link>http://www.ben-norman.co.uk/blog/reviews/gaining-legitimate-reviews-can-benefit-your-site/</link>
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		<title>The Importance of Getting the Basics Right in SEO</title>
		<description><![CDATA[It takes time and planning to get a decent SEO campaign in place. You can’t just start trying to put the techniques in place in the hope that things will work out, because chances are they won’t. In order to be successful you need to plan in advance and keep on top of your optimisation, [...]]]></description>
		<link>http://www.ben-norman.co.uk/blog/seo/the-importance-of-getting-the-basics-right-in-seo/</link>
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		<title>Is it Getting Harder for Small Businesses to Compete Online?</title>
		<description><![CDATA[Over the course of the last few years, the big brands have been getting a sizeable helping hand from the search engines. This has seen organic rankings erode for some smaller online companies, particularly when it comes to generic, short-tail searches. So does that mean that it is harder to compete for SMEs today? As [...]]]></description>
		<link>http://www.ben-norman.co.uk/blog/seo/is-it-getting-harder-for-small-businesses-to-compete-online/</link>
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		<title>Why Local Search Will Become Even More Important in 2012</title>
		<description><![CDATA[If you&#8217;re still not trying to tap into local search, you are missing out on a huge opportunity. Global searches are all well and good, particularly if you have worldwide aspirations, but achieving visibility within your key target areas is becoming increasingly important. With the personalisation of search results and localisation of certain queries, securing [...]]]></description>
		<link>http://www.ben-norman.co.uk/blog/seo/why-local-search-will-become-even-more-important-in-2012/</link>
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		<title>Mobile Commerce Figures Highlight Increase in Usage</title>
		<description><![CDATA[We’ve all heard of e-commerce, a term related to buying and selling products and services via the Internet, but what about mobile commerce? Well, in effect, this is the same process as above, although it’s conducted via a mobile device or a Personal Digital Assistant (PDA). Today we find ourselves using our mobile phones to connect [...]]]></description>
		<link>http://www.ben-norman.co.uk/blog/seo/mobile-commerce-figures-highlight-increase-in-usage/</link>
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		<title>How do you Ensure Your Content is Shareable?</title>
		<description><![CDATA[You don&#8217;t just want to make content for the sake of making content. Equally, if you are going to invest the time to make something that is going to benefit the wider world, it&#8217;s important that visitors are able to share it with friends. So what is the formula for shareable content? First of all, [...]]]></description>
		<link>http://www.ben-norman.co.uk/blog/seo/how-do-you-ensure-your-content-is-shareable/</link>
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		<title>Protecting Your Brand and Reputation Online</title>
		<description><![CDATA[With any business, protecting your company, brand, and reputation is important on all accounts. Making sure people know who you are and what you offer is one aspect, but also it’s invaluable if you are regarded as a reputable company and people recommend your services. Obviously as a business you revolve around generating profit, although [...]]]></description>
		<link>http://www.ben-norman.co.uk/blog/seo/protecting-your-brand-and-reputation-online/</link>
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		<title>Should SEOs be Worried about Personalised Google Search?</title>
		<description><![CDATA[This is a subject that won&#8217;t go away. Every so often there is a change within the algorithm or the way in which results are presented on Google that gets SEOs all a-flutter. Currently, it&#8217;s Google+ Search that is getting tongues wagging and professionals worrying. So, as we discussed last week, the value of organic [...]]]></description>
		<link>http://www.ben-norman.co.uk/blog/seo/should-seos-be-worried-about-personalised-google-search/</link>
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