Why Aren’t People Sharing Your Content?
We all know that in the world of SEO you need to be creating decent content in order to share it among your customers and followers. As the old saying goes, content is king. The main purpose of this is to engage your followers by keeping them updated and informed on a range of issues via a number of media platforms. If they discover and like the content, then there is a good chance they will share it. This helps to build your business and gain more custom, a win-win situation for your company.
But what happens if you notice that after your hard work, few people are linking to and sharing your content on other platforms? Let’s look at how you can encourage more shares once your content is ready to go.
You might have recently started using the content you produce for greater impact by sharing it on social sites, uploading it on a blog, a guest post site or as a press release. Sharing your content in this manner is a positive move, but if no one else is really picking up on the content, what can you do?
Build your brand
If you are a relatively new and small business then you can’t expect a high number of shares straight away. First of all, you need to build your brand. This also applies to any company that has been around for a number of years but failed to share any content via the Internet. If you look at a blog for an established company, they will be able to get a high volume of tweets, Google +1’s and shares within half an hour of the post going live. The reason for this is because they have built up their following and built up their brand.
Do the same for your own business by using social sites, speaking at conferences, and even networking at relevant events. As your brand grows, you will develop more of a voice within your industry, and with this your content will reach more people.
Improve your social following
Add people to your networks who are passionate about the industry, as well as your competitors. If people have a real passion for the sector you work in, it will be far easier to get conversations and debates going. Once your content is ready, you can contribute to an industry discussion by sharing a new blog post or press release to garner wider interest and encourage others to share more naturally.
With time invested, you should start to notice your following improve and your shares increase too. As long as the content you are producing is interesting to read, people will start to share it within their own circles as you strive to become more of a leading voice within your market.