Killer Copy for Awesome SEO
If possession is nine tenths of the law, then surely content is much the same when it comes SEO. The importance of having a site that is full of top quality content, fully optimised for your keywords can’t be overstated.
Not only will your site’s visitors be able to access information and navigate their way around with ease, but the search engines will give your site greater authority and subsequently, a higher ranking too. The world of SEO and copywriting are inextricably linked. SEO without copy just isn’t viable.
However, many have questioned whether today’s writers can really label themselves as SEO Copywriters anymore. With the black hat days of keyword stuffing, many people have dropped the SEO moniker and are now simply Copywriters. Regardless of this, the role of copy within the industry certainly hasn’t diminished.
Today copywriting is very much about creating quality, engaging content and is far removed from the shadier days of keyword heavy text that offered limited or no use at all. Visitors are looking for trustworthy sources online and they’re also looking to be sold on an idea or product; this can only be communicated through the onsite body copy.
Of course you can’t overlook the importance of keywords, even if you’re not actively trying to implement them at a ratio of 1:5; however, it should always be a part of the process. Whilst emotive language that is written in an engaging way for your targeted audience remains the ultimate ambition, the copy also needs to fulfil its SEO requirements. Most copywriters will do this organically, almost on a subconscious level, but defining keywords for each page remains absolutely essential.
Each page of your site needs fresh content. Of course you can still optimise HTML and other aspects of the site, but text will always draw the attention of search engines; therefore providing its very own crucial SEO purpose. Copy is one of the most important parts of any website, don’t overlook it.