Comments for Ben Norman's Seo Blog

Comment on Do Bold Keywords Add SEO Value? by Andrew

Andrew — Sat, 07 Jan 2012 10:22:20 +0000

Hi Ben, I had a steady page 1 position 2 ranking for one keyword phrase and a page 2 position 2 ranking for another keyword phrase (different product pages)
I had read about highlighting keywords and followed a suggestion that the phrase for which I was ranking should be highlighted strong, italic and underlined.
I did this and when Google next crawled the site, my page 1 position 2 slipped to page 3 and my page 2 position 2 slipped out of this world to page 300 odd.
No other linking or SEO work was done to these pages.
As a test I have now highlighted a different keyphrase on a page I am ranking on page 1 for to see if this also suffers a drop and I have removed the highlighting altogether on the other pages to see if they return to their high positions when next crawled. I’d be interested to hear your thoughts on this

Comment on Is Keyword Density Still a Factor in SEO? by Robert Doyle

Robert Doyle — Sun, 18 Dec 2011 13:08:38 +0000

Thanks Ben, Your site has been really helpful to me,

Comment on How useful is Article Marketing? by Cayennered

Cayennered — Tue, 01 Nov 2011 14:38:16 +0000

Article marketing is the fastest way to attract visitors to your site, but Article should be catchy and informative

Comment on Optimising Content on Different Platforms by Calgary Tutoring

Calgary Tutoring — Wed, 26 Oct 2011 05:40:56 +0000

Thanks for the advice. This is actually the first time I have heard of SlideShare. If the goal is generating a few backlinks does the quality of the video and slide presentation matter if you are careful not to use the name of your business? The reason I ask is that it is hard to create a quality video and if the sole purpose of the video is to acquire a link from YouTube it might not be worth the time investment.

Comment on Domain Name SEO by Christopher Evans MD @ EDCNewMedia

Christopher Evans MD @ EDCNewMedia — Mon, 03 Oct 2011 00:27:06 +0000

There has been recent research by HubSpot that the inclusion of keywords into domaain names has hardly any effect at all. However, they are effective if the keywords in question are of low competition. In contrast to this latest research I achieved 1st – 3rd results upon page one of google via using seo for mobiles as both my domain and wordpress blog keywords
Exclleent blog by the way

Comment on Toolbar PageRank Finally Gets an Update – But Does it Matter? by Fidela

Fidela — Sun, 18 Sep 2011 15:14:04 +0000

Its like you read my mind! You seem to know so much about this, like you wrote the book in it or something. I think that you could do with some pics to drive the message home a bit, but instead of that, this is wonderful blog. A fantastic read. I’ll certainly be back.

Comment on Why Infographics Can be SEO Gold Dust by Ben Norman

Ben Norman — Wed, 14 Sep 2011 10:26:15 +0000

Sadly I’ve never actually been able to create an infographic for my own blog (lack of time, design skills and all the rest), but it’s certainly something that I would consider doing if I had the resources. There’s no doubt that it favours those companies that have in-house creative teams who are able to create them quickly and develop ideas that will appeal to masses benefit most. However, outsourcing is certainly a possibility if you don’t have the time.

I have certainly heard of many companies who have used them to good effect (beyond the BBC of course). But as well as links, it really can help to drive social traffic and raise your profile, so it is beneficial in a number of ways – hence why they are now everywhere!

Comment on Why Infographics Can be SEO Gold Dust by Alex

Alex — Tue, 13 Sep 2011 15:25:34 +0000

Hi Ben,

Thanks for sharing this article.

Did you try link building with infographics? Any good results for you ?

Comment on Why You Can’t Simply Build it and Wait for Visitors to Arrive by Carlo Canova

Carlo Canova — Sat, 10 Sep 2011 03:48:12 +0000

I am very impressed with your Google book – both the straightforward content and the clear presentation. Thank you. Carlo

Comment on Using PPC Campaigns for SEO Benefit by Tutoring Mississauga

Tutoring Mississauga — Sat, 13 Aug 2011 14:39:20 +0000

Excellent article! In was surprised when I ran some PPC ad campaigns for my tutoring business. Using analytics I discovered that traffic driven from the keyword “tutoring mississuaga” performed 50% then its reciprocal “mississauga tutoring”. I found this anomaly and several others bizarre and of course entirely dependent on user behaviour, human psychology, and etc. Using Google’s keyword tool I did pick the best keywords to optimize my site for but it wasn’t until I ran some PPC ad campaigns did I discover the true value of each of these keywords. Since then I have modified my SEO strategies based on this new information.