Earlier this week marked the 8th birthday of what is arguably one of the most important sites on the internet.
Yes, the enormous video-sharing site YouTube celebrated eight years since its very first video. First established in 2005, and acquired by Google in 2006, the site launched with great success across nine countries, including the UK, a year later. Read more
Have you ever sent out a Tweet or posted a status on your Wall, only to sit and watch aimlessly as no one responds to it?
You have hundreds of friends on Facebook, and a few hundred on Twitter, so it stands to reason that someone must have seen your posts. The same goes for creating content for your site, it can be difficult not to become disheartened if you’re investing time and effort into regularly posting quality new content and it’s receiving little to no response across the web. Read more
Following on from yesterday’s piece on the research behind the strategy; the second half of our two-part guide looks at crafting and implementing a successful content marketing strategy.
After doing copious amounts of research (the more the better), you’ll begin to find you have a fairly stable knowledge base, from which you’ll find yourself a lot more prepared to plot out your strategy. Read more
When was the last time you sat down and watched TV without any interruptions? Nowadays it’s not uncommon to find yourself multitasking by browsing the net on a separate device whilst watching a program on another.
It may come as no surprise then that companies are investing a lot of money in developing second screen content. Content that allows the viewers to interact with the programs they’re watching.
Unless you’ve been living under a rock for the last few days, you would have heard the news of the former British Prime Minister Margaret Thatcher’s passing on the 8th April.
Think back to that day and more importantly to how you first discovered that news. Was it through a reputable news sources website? Was it the official broadcast from each news channel? Or was it from someone you follow on social media? Chances are that if you’re active on the internet then you probably heard about it via the latter. This will come as no surprise to many of you, as in reality this is nothing new. From the moment you plug in your mobile phone in the morning until you finally close your eyes to sleep at night; many people are connected to the internet in some way throughout the entire day. In an age where people are constantly connected, the way we intercept and receive news has completely changed.
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As consumers, we are exposed to a seemingly never-ending list of marketing channels. Standing out from the crowd, therefore, has never been more challenging – or important. Google has just rolled out a change to its Google+ platform that could help.
Brand Management is an integral part of any SEO strategy. Ensuring that everything you do (online as well as offline) represents your brand’s values is an important step to building any business.
I’ve looked at how brands can utilise their social profiles to spread their values and create a trusted fan base before; but today I want to look at what happens when brands get it wrong.
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All week I’ve been talking about how powerful a tool social media is, and how you can use it to benefit your site.
Today I’m going to discuss other techniques with which you can use to boost your brand’s popularity, increase your number of followers and increase traffic to your site.
Those of you that have been keeping up with internet related news will know that a few days ago Burger King had their Twitter account hacked into. Days later Jeep’s account swiftly followed, seemingly falling afoul of the same hacker.
The accounts were locked and returned to their rightful owners after a couple of hours, and the attack did not appear to be malicious, but it does raise serious issues about security.
Following on from yesterday’s post about how powerful a social tool Twitter has become, today I’m going to be looking at building and maintaining relationships using the microblogging network.
With over 500 million users, Twitter plays host to all sorts of people. From bored teenagers to multinational brands, there’s an incredible myriad of people to mingle with. That’s a lot of potential fans of your brand.
