SEO Blog

Link building and the various ways to gain links will be hotly debated for as long as this method is relevant – there’s a whole host of advice and recommendations out there. However, when we turn our attention to internal linking, there isn’t as much advice to guide us in the right direction. Obviously external linking is important as this can really help you in your cause to reach the top spot, but internal linking also has a place in the overall SEO picture. Internal linking is not a complicated procedure, so with a little guidance, hopefully you will feel assured that you’re heading in the right direction.

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For a platform that started in March 2010, it’s taken quite a while for Pinterest to generate that much needed buzz for start-ups; but that’s exactly what’s happening at present, as brands, businesses and marketers are all currently tapping into its popularity. So what is it, why are businesses so interested and how can it benefit your SEO campaign?

What is Pinterest?
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You don’t just want to make content for the sake of making content. Equally, if you are going to invest the time to make something that is going to benefit the wider world, it’s important that visitors are able to share it with friends. So what is the formula for shareable content?

First of all, make sure your content is up to scratch. Nobody in their right mind is going to share a gratuitously promotional video, or a keyword-stuffed blog post. It’s just not natural. However, if you offer up something unique and interesting, getting it out to the wider world should be easy.
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In the old days, people spent hours spinning content endlessly in order to produce hundreds of versions of the same original document. This worked well, or at least it did until Google clamped down on poor quality content and handed down penalties to its hosts (most article sites). Consequently the idea of spinning copy for the sake of links was put to bed in many people’s eyes. But is there still a need for it in any other capacity?

One of the classic signs of a poorly spun article was the fact that none of the sentences matched up and synonyms were employed that clearly had a very different meaning to the original intention. This would make anything read like a poorly translated article or something that a 10 year-old child would be ashamed of. Essentially, it wasn’t great copy.

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Social bookmarking is essentially a way of making content easy to find for Internet users by bookmarking, storing and managing it online. By doing this you can categorise content, allowing users to easily find what they are looking for. However they don’t just help users, they’re also a great way of building links. There are a number of social bookmarking sites from Delicious and Digg, to Flickr and Reddit. Even some of the more common sites such as Twitter and YouTube can act as bookmarking sites. The whole idea is to make your information readily available for other people, so that you have more places and communities to share the information that you wish to promote.

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If you’ve been digging around for new ways to develop links and build the authority of your site(s), then you may have stumbled upon the idea of a blog network. Now this is nothing new. Plenty of people have tried, some have done so successfully, but it isn’t as simple as you might expect.

First of all, how many blogs are you going to create? The greater the number, the more links that you can build. However, you also have to fill the pages with unique content. To achieve this you will have to invest a significant amount of time or money, if outsourcing the writing duties. Plus, you will need to pay for domains and set everything up. It isn’t an automated process by any stretch of the imagination.
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For anyone involved in SEO, knowing a quality resource to link from can be like finding a needle in a haystack. Yet this is what SEO is all about, getting that all important link legitimately to help a website rank higher in the SERPs.

Long gone are the days where buying links and spamming sites with links is an effective link building strategy. For any webmaster or search specialist, the art of building quality links is what motivates them day-to-day. Common methods include linking from directories, and all sorts of content like articles, press releases and hubs. However, there are also a number of other methods which can prove just as valuable.
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Social media has really grown in the last couple of years. In September 2011 it was reported that Twitter had over 100 million network users, so when you think that there are around 62 million people living in the UK, it really puts this figure into perspective. It’s not just Twitter that has taken off, with Facebook, LinkedIn, YouTube, and more recently Google + all seeing an increase in user interaction, as the social world becomes a greater part of, not only our daily lives, but also our business strategy. The power of promoting a message to millions of people online has never been greater.

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When it comes to link building, as a rule of thumb you must consider the quantity as well as the quality of links. Unfortunately many people performing SEO delve into the black hat arts of unethical link building strategies. Whether they do so intentionally or unintentionally, it will eventually have a negative impact on your SEO campaigns. So what link building strategies should you avoid?
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More and more people are becoming familiar with how to use videos as a way to market their product. The rise of social media sites such as YouTube have had a dramatic impact on this contribution, as registered users can upload their content onto the Internet and share their videos with other users online. For those who work for small companies or large organisations, videos are another great platform for you to promote your services alongside existing, or shall we say more traditional and established methods.

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