Guest blogging has is a fantastic way of sharing your knowledge across the web and earning links back to your site along the way.
In fact, it’s become such a popular way to build links that many bloggers are now inundated with floods of guest post offers every day. Some of which are much more genuine than others.
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Before you go ahead and read this article, I’d recommend that you take a moment to read last week’s precursor, where I discussed how optimising your site for user experience is vital.
Following on from last Friday’s post, today I’ll be looking at how you can clear the cobwebs from your social signals and amp up your site to become a social powerhouse through a selection of simple to implement techniques.
Rumours have been flying round the SEO world recently with talk of a new, rather significant version of Google’s Penguin Update being released into the wild later this year.
Although it’s unknown exactly when the new update will arrive, a statement issued earlier this year by Google’s own head of webspam Matt Cutts revealed that Google are apparently working on a “new generation” of the infamous Penguin update. Read more
Linking to other sites and in turn getting your site linked to is a core practise when it comes to search engine optimisation. The internet is built on relationships between webmasters.
If a site is linked to enough then it will start to gain recognition and authority. It used to be that it didn’t matter how links were attained or where they came from, as long as they existed they counted. Read more
Following the recent news that popular user-generated content site Squidoo have chosen to nofollow all their outbound links, there’s never been a better time to refresh your memory on the ins and outs of nofollow.
Earning links and linking to other sites is an integral part of SEO, those links build relationships and help to promote sites, which can increase their rankings. Search engines are very picky about which sites link to which, and how those links are treated. Read more
Google delighted its user’s last week by releasing a well-designed interactive infographic that beautifully explains How Search Works.
The infographic is a great way for SEOs, old and new to brush up on their search basics and get a much more in-depth understanding of Google’s search results page.
Surviving as a top ranking site on any search engine is a risky balancing act. It’s an incredibly competitive landscape that requires you to constantly adapt.
If you can’t keep up with the search engine’s continuous tweaks and updates to their guidelines then you’ll quickly find yourself and your site in hot water.
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I’ve written a fair amount on the subject of link building over the last year or so, and with good reason too. We don’t need to tread old ground, but now is certainly the time to move on and move up when optimising your site.
Links still have a part to play, indeed they’re integral. However, not all links hold the same weight. Some are going to help you massively, whilst others could very possibly hinder your efforts. More often than not, it comes down to common sense.
Whether you were taught about digital marketing at university, or are have spent years teaching yourself to perfect the art, learning and understanding SEO is a tough task to undertake.
This is partly due to the fact that the web is such a dynamic space, and the rules dictating what works and what doesn’t are constantly shifting. That’s not to say it isn’t worth learning, because it certainly is, it can just prove difficult to keep up with the constant influx of new rules.
If your business has a website (which let’s face it by now every business should) then congratulations on making the first step towards establishing your online presence.
Believe it or not maintaining the website is the relatively easy part. Next up comes integrating your business across social networks and building a strong online personality for your brand. One brilliant way to do this is to set up a blog.
