SEO Blog

Technology has been at the forefront of change in relation to how we communicate – and the Internet has created a number of methods for us to stay in touch with the world. From MSN Messenger to Skype and not forgetting the big social networks; they all have their place in modern communications, alongside more traditional platforms such as email, phone, and even text messaging. In a world where businesses are in constant communication with clients and customers around the globe, it’s important to harness all forms of communication so that nobody misses any relevant news.

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You don’t just want to make content for the sake of making content. Equally, if you are going to invest the time to make something that is going to benefit the wider world, it’s important that visitors are able to share it with friends. So what is the formula for shareable content?

First of all, make sure your content is up to scratch. Nobody in their right mind is going to share a gratuitously promotional video, or a keyword-stuffed blog post. It’s just not natural. However, if you offer up something unique and interesting, getting it out to the wider world should be easy.
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In the old days, people spent hours spinning content endlessly in order to produce hundreds of versions of the same original document. This worked well, or at least it did until Google clamped down on poor quality content and handed down penalties to its hosts (most article sites). Consequently the idea of spinning copy for the sake of links was put to bed in many people’s eyes. But is there still a need for it in any other capacity?

One of the classic signs of a poorly spun article was the fact that none of the sentences matched up and synonyms were employed that clearly had a very different meaning to the original intention. This would make anything read like a poorly translated article or something that a 10 year-old child would be ashamed of. Essentially, it wasn’t great copy.

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Meta, it’s one of those things on a website that often gets pushed to one side. Whilst design, content, architecture and linking all deserve your fullest attention, there’s no reason to neglect the smaller elements of your site’s optimisation.

Whilst the ability of Meta to influence search engine rankings might be under question, it is quite often forgotten how it can influence visitors to your site. The Meta description and, to a certain extent, the Meta title work along with your ranking to entice the click. They are the search engine billboard that can make the difference when it comes to attracting highly targeted clicks.
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For any website, the main port of call for Internet users is likely to be the Home page or the top level pages including the About Us page as well as all top level category pages. When it comes to SEO, you should look to optimise all of these as they’re the most important in terms of gaining traffic.

If you were to access a website only to discover that the text is too small, there are too many images, the menus are not user friendly, and the site doesn’t look visually appealing, then chances are you are going to close the window or look elsewhere. This is why you need to carefully optimise these pages. As you have managed to get your visitors through to your site, you should now focus your attention on keeping them on the site and becoming regular users. So how exactly do you do this?

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Anyone working in SEO will tell you of the importance of keywords in both on-site and off-site web copy. However it isn’t just about throwing in keywords that you either want to rank for or think you should rank for – there’s a whole lot more to it than that.

The science of using keywords in your website’s copy is really about the way you can research and use empirical data to determine the best ones to target for your website. The art of using keywords is really down to your writer’s ability to implement these effectively so that the copy reads well to both the search engines and the users. After all, when you get someone to your website, you want them to convert, and your copy is a very effective way of driving user’s behaviour once they’ve reached your site.
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If your business has had some exciting news, you may have written a press release to share with the world. However, in order to generate a decent level of attention, where are you going to send the PR? First of all, you want to tell the local community or national press about a news story and secondly, you want to generate a decent level of traffic to your website as a result of using the online press release as a worthy distribution tool.

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If you’re using content for your website or other online marketing material you have probably asked yourself, ‘how many keywords should I be using within each piece of content?’ Keywords form part of the optimisation process for your website and they are the key terms, words and phrases that you use within written text. You implement these so that when someone types in one of these terms in a search engine, your website has a greater chance of featuring in the search engine results pages (SERPs).

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The word ‘links’ has an important place in the world of SEO, as they are integral to where a site appears in the search engine results pages (SERPs). The more links you are able to generate to your site, the better. However, this only true if you source quality links from relevant sources and work within the parameters that Google has set out.

The decision to use these is ultimately down to you; however, for most, it is strongly advised that you build links yourself as you are less likely to run into any major problems further down the line. So how exactly will you be able to generate decent links?

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Writing content is easy. Most of us are capable of piecing together a coherent sentence or two. However, producing content to promote a brand, sell a product or engage a vast audience of peers offers a slightly more challenging proposition.

To be truly effective, content needs to have a clear purpose. So consider your target audience and keep in mind what you are looking to achieve from the final published piece. For instance, if you’re trying to promote your business as an industry-leader, you probably want to avoid jarring colloquialisms, obvious inaccuracies or plagiarism.

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