Guest blogging has is a fantastic way of sharing your knowledge across the web and earning links back to your site along the way.

In fact, it’s become such a popular way to build links that many bloggers are now inundated with floods of guest post offers every day. Some of which are much more genuine than others.
Read more

Earlier this week marked the 8^th birthday of what is arguably one of the most important sites on the internet.

Yes, the enormous video-sharing site YouTube celebrated eight years since its very first video. First established in 2005, and acquired by Google in 2006, the site launched with great success across nine countries, including the UK, a year later. Read more

Have you ever left a comment on a blog post; updated an article on Wikipedia; uploaded a video to YouTube or even recorded a clip for SoundCloud?

There’s a good chance that you answered yes in reference to at least one of the actions mentioned above. That’s because advances in digital technology have given us the power to effortlessly connect with each other in entirely new and exciting ways. Read more

Creating content isn’t exactly a new practice. How it’s produced, shared and perceived has changed, but at the core its purpose has always been the same; to instruct, to enlighten and to entertain.

Obviously content has come a long way since paintings on a cave wall, and things have gotten a lot more technical. We’ve imposed new rules and styles upon the content and developed flashy new ways with which to construct and digest it. Read more

Have you ever sent out a Tweet or posted a status on your Wall, only to sit and watch aimlessly as no one responds to it?

You have hundreds of friends on Facebook, and a few hundred on Twitter, so it stands to reason that someone must have seen your posts. The same goes for creating content for your site, it can be difficult not to become disheartened if you’re investing time and effort into regularly posting quality new content and it’s receiving little to no response across the web. Read more

Following on from yesterday’s piece on the research behind the strategy; the second half of our two-part guide looks at crafting and implementing a successful content marketing strategy.

After doing copious amounts of research (the more the better), you’ll begin to find you have a fairly stable knowledge base, from which you’ll find yourself a lot more prepared to plot out your strategy. Read more

Believe it or not, when people discuss content marketing they’re not just talking about creating and sharing content.

The very best content marketing strategies involve months of research; centred around investigating three things:

• The client
• Their audience
• Their competitors

It’s impossible to create worthwhile, relevant and informed content without first understanding exactly who your client is and what it is they do. It’s vital you learn who your client is marketing themselves towards and what their existing customers enjoy about the brand. As well as all this it’s just as important to consider the brands competition. Behind every great company is a competitor just waiting to take its place. It’s this sense of competition which drives commerce and (for some, more importantly) creativity.

This is the first post in a two part series.

Read more

Linking to other sites and in turn getting your site linked to is a core practise when it comes to search engine optimisation. The internet is built on relationships between webmasters.

If a site is linked to enough then it will start to gain recognition and authority. It used to be that it didn’t matter how links were attained or where they came from, as long as they existed they counted. Read more

You’ve heard the phrase “sex sells”, but have you ever given much thought as to why?

Marketing involves selling a product or service using the merits that most appeal to the people involved. The decisions we make are largely driven by right side of our brain combating with the left.
Read more

They say a picture is worth a thousand words; with visual content more accessible than ever before, it’s no wonder that it’s popularity is fast on the rise.

But what makes visual content so enticing? Perhaps it’s a welcome break from copious amounts of text that’s plastered across the internet, or perhaps it’s just because it’s easier and (usually) quicker to digest. One thing is for certain though visual content works. Read more