Believe it or not, when people discuss content marketing they’re not just talking about creating and sharing content.
The very best content marketing strategies involve months of research; centred around investigating three things:
- The client
- Their audience
- Their competitors
It’s impossible to create worthwhile, relevant and informed content without first understanding exactly who your client is and what it is they do. It’s vital you learn who your client is marketing themselves towards and what their existing customers enjoy about the brand. As well as all this it’s just as important to consider the brands competition. Behind every great company is a competitor just waiting to take its place. It’s this sense of competition which drives commerce and (for some, more importantly) creativity.
This is the first post in a two part series.