In this second part of my look at videos and their influence on rankings, I’ll be seeing how you create shareable content and optimise it effectively. This follows on from yesterday’s post in which I provided an overview of how video can help your wider SEO strategy.
So how do you make sure that your video content is seen and shared by thousands, if not millions of online users?
More and more people are becoming familiar with how to use videos as a way to market their product. The rise of social media sites such as YouTube have had a dramatic impact on this contribution, as registered users can upload their content onto the Internet and share their videos with other users online. For those who work for small companies or large organisations, videos are another great platform for you to promote your services alongside existing, or shall we say more traditional and established methods.
If you have an online business or use the internet to promote your business in any way, then you’ll probably know of the many ways to optimise your website. These include a number of search engine optimisation (SEO) methods such as using keywords, building decent content and link building.
However there is another powerful tool at your disposal to add to the existing methods when promoting your business, brand or product. This tool can also help to increase your profit; something we all like to do in any business. So enter the world of video.
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In an earlier post we looked at social media’s contribution to SEO and discussed the views of Duane Forrester, a Senior Product Manager with Bing’s Webmaster Program. Forrester believed that social media factors are more significant than linking back to your website and building content for search engine ranking factors on Bing.
With this in mind we turn our attention to the power of using YouTube, the popular video hosting website where users can upload and share video content. YouTube was set up in 2005 and created by former PayPal employees Chad Hurley, Steve Chen and Jawed Karim who sold the company to Google in November 2006 for $1.65 billion. The site now operates as a subsidiary of Google.
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Free keywords generator resource video detailing how you can research your keywords for free.
Video about my Free 7 day Seo training course. Sign up to my free Seo newsletter to get free 7 day Seo Course.
Presentation on Choosing an seo specialist. Avoid the pitfalls and get the right questions to ask so you end up at the top of the search engines.
Video on SEO Digger and how to use it to find what keywords you are ranking for:
I had to share this video with you all just because I think it is fantastic and even teaches a thing or two about designing a site properly:
