SEO Blog

It might seem like a bit of a round about way of doings things, but a blog can be hugely effective in helping to optimise a website. Whilst you may not initially realise it, a blog can provide a whole host of benefits beyond the most obvious passing on of information.

A lot of SEO work is based on how often a website can be indexed. If you have a small website with relatively few links and rarely update its content then you are highly unlikely to achieve the same level of attention as a site that is larger and is frequently updated. The reason for this is simple, search engine crawlers require new information to process in order to index your site. With indexing essential for you to improve your rankings, it doesn’t take a genius to work out that the more you are indexed by the search engines, the better your chances are of achieving a higher ranking.

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Search engine optimisation is not about having a gung ho attitude. It isn’t about bravado. It certainly isn’t about trying to spam Google. Good SEO is done with balance and audience firmly in mind.

It’s all well and good trying to create a decent link building programme, but if you get carried away, find thousands of previously undiscovered directories or release a few hundred unhelpful articles to a variety of submission sites, you’ll get yourself nowhere. Search engine crawlers may be robots, but they’re not easily fooled.
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The power of the link is unsurpassed in the realms of SEO. It is often the strength of your linking profile that will ultimately define how your website is perceived by search engines, helping to influence their ranking process.

There are only so many avenues you can explore when asking for, buying or signing up for links. After a while, and it will be quite a while, you will find that you have exhausted the quality websites. This is where link baiting comes into its own.
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I am still asked about website submission and whether to submit or not?

My advice would be to save your money as in my experience as soon as you have a few good quality links pointing towards your website all the relevent search engines will pick your website up.

The other point to note is that website submission will NOT increase your search engine rankings and over submission of your website could actualy see you penalised.

If you are looking to get some great FREE SEO Tips and advice then your luck is in!

I am going to, over the next few months, aim to write a post as often as time will permit detailing a quality piece of advice, tool or service that will help you ensure your site starts whizzing up the search engines natural rankings.

To make sure you dont miss any of the posts be sure to sign up to my RSS feed (top right) and why you are at it be sure to sign up to my SEO Newsletter to get your free 7 day SEO course!

STOP!

If you are looking for cheap SEO you really need to evaluate what you are going to get. Now I am not saying it does not exist because I know it does. The problem is that you are very unlikely to get anything positive from it unless you are:

a) Very Lucky
b) In a very uncompetitive industry

When people go looking for cheap SEO they normally find one thing and that is disappointment. I am aware of companies charging £20 per month for SEO Services as I have to deal with allot of the fallout when things have either gone wrong or the penny drops that nothing is really being done.

Don’t become one of these statistics make sure before you use anyone regardless of the price you find out the following:

1. What will be done on a monthly basis
2. What type of reporting you will get
3. What type of rankings reports you will get to show your gains

I have heard some companies will sell SEO as a one off service and this is no good as to be really successful in the natural search results you need to work on a monthly basis.

Don’t get caught out and my advice is if you cant afford to do it properly don’t! Just get a good book and implement yourself as you are likely to see much better results this way.

Getting your copy right is a fundamental part of having a website that converts well. After all what is the point delivering great traffic to a website when that’s as far as it gets?

When writing your copy there a 2 things to remember:

1. Write it for the searcher not the search engines

If you write for the searcher it will convert better and make more sense and it is still possible to get high search engine placements.

2. Include the main keywords you are trying to rank for

For some reason when people write copy then tend to totally forget the SEO aspect and not mention their keywords. Now I’m not saying to crowbar them in all over the place but just remember to use them where appropriate.

SEO copywriting is a skill and must be done correctly to really get your website converting so why not try changing some of the copy on your homepage and see if it effects your conversions for the better!