SEO Blog

It takes time and planning to get a decent SEO campaign in place. You can’t just start trying to put the techniques in place in the hope that things will work out, because chances are they won’t. In order to be successful you need to plan in advance and keep on top of your optimisation, implementing the correct techniques on are regular basis.

The best results will be seen over time and through consistent work on your campaigns. If you start working from day one you are more likely to see a greater effect on the outcome of your projects. So here are some of the essentials you need to start using in order to allow your SEO campaigns to develop.

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With any business, protecting your company, brand, and reputation is important on all accounts. Making sure people know who you are and what you offer is one aspect, but also it’s invaluable if you are regarded as a reputable company and people recommend your services. Obviously as a business you revolve around generating profit, although some may argue that your reputation is far more important, as this provides a flowing stream of customers which ultimately makes you money. Regardless of how you view the situation, it’s vital to always maintain professionalism within your specific area of work. So what steps would you take if you were on the receiving end of negative comments or your company came under attack for certain actions or behaviour?

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If you were looking to find out about a decent local business in your area, what would you do? You’ll most likely search on the Internet or ask a friend for recommendations, rather than looking through the Yellow Pages. That’s because new ways of finding out information have evolved and become more dominant, and the search engine is one of them.

So, let’s say you use search engines to find out the information you require, only for you to click through to a site, which may be what you want, but you don’t like the look of it as it isn’t engaging enough. Your likely response is to close down the page and look elsewhere. This is why it is essential that you create a decent website for your local business, otherwise you could potentially be losing out on customers.

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All change in the social quarters once again as Foursqaure has introduced an ‘Explore’ feature on its site. What this essential does is take data from the site’s previous ‘check-ins’ which are then shown as recommendations when you are searching for something in a particular location. Foursqaure say they have enabled this feature on their application and on their site to help people find interesting things nearby at the exact time they need it.

In essence, this new feature makes search more personalised for you, a current trend of the social world after Google also revealed Google Search Plus Your World. After a while, from using the service on a regular basis, it will be able to pick up your habits and base the search results on your previous recommendations and check ins.

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Mobile communication has increased over the last ten years and the ability to target specific SEO campaigns can now be applied to mobile search via the Internet. Therefore, any business should be taking advantage of this latest development. It’s the perfect time to capitalise on this form of SEO and failing to do so will only leave you with a harder, more time consuming task, further down the line.

Like many people you probably carry your mobile phone with you most, if not all of the time. They have become an important part of people’s lives because they keep us connected with friends, family, colleagues and the rest of the world. It’s because of this that people are more inclined to use their mobile device to search via the Internet when they are out and about. For example, if you’re visiting an unknown town in England, you might decide to search for ‘restaurants’ in that specific area. In addition, the mobile isn’t just being used for search either, as YouTube is predicting that mobile devices will be the most popular form of viewing videos in the UK by 2013.

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Hitting the top spot in Google has become even harder in recent years, particularly after the Panda update. The algorithm update was brought in to punish the sites that Google deemed to be using poor quality or duplicated content. Some sites that have been punished still haven’t reached the heights they once were since their punishment as they look to rebuild.

The way Google index and even search for information is constantly changing; becoming more complex as a result. In addition to this, because search results bring up blogs, videos and images, it can be harder for websites to take up the space of the first page. During times like this, you have to adapt and go with the changes, finding new ways of getting to the top.

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The ultimate goal in SEO is to greatly improve the rankings of your site and it’s visibility in the SERPs, even taking the top spot for specific terms related to your industry. However, some people might think that once they have reached a comfortable position, they can stop implementing SEO techniques as their goal has been achieved.

Unfortunately, it doesn’t work like that in the world of SEO. If your site is in a good position, you need to work on this so that you can maintain a decent ranking. You shouldn’t believe that just because you are in first, third or fifth place that your work is finished, as there are always new methods to put in place that will benefit your brand online. (more…)

With the constant evolution of search engine algorithms, we are seeing that more emphasis is being placed on branding as a ranking factor. Whilst you may already have a brand, it’s important to expose this in many spaces online and offline, otherwise your positioning in the SERPs will suffer.

It’s well known that search engines favour brands. You only have to type in a well known brand into the search bar to see it dominate the top page, especially given the larger, more dominant site links which now appear on Google. It’s not just those in online marketing saying this, it’s not a prediction, as it comes straight from the top of Google. According to Google’s CEO, Eric Schmidt: “brands are increasingly important signals that content can be trusted.”
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For any website, the main port of call for Internet users is likely to be the Home page or the top level pages including the About Us page as well as all top level category pages. When it comes to SEO, you should look to optimise all of these as they’re the most important in terms of gaining traffic.

If you were to access a website only to discover that the text is too small, there are too many images, the menus are not user friendly, and the site doesn’t look visually appealing, then chances are you are going to close the window or look elsewhere. This is why you need to carefully optimise these pages. As you have managed to get your visitors through to your site, you should now focus your attention on keeping them on the site and becoming regular users. So how exactly do you do this?

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If your business has had some exciting news, you may have written a press release to share with the world. However, in order to generate a decent level of attention, where are you going to send the PR? First of all, you want to tell the local community or national press about a news story and secondly, you want to generate a decent level of traffic to your website as a result of using the online press release as a worthy distribution tool.

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