Gaining Legitimate Reviews Can Benefit Your Site
The issue of user generated reviews has reared its head once again. After receiving complaints from several hoteliers, the Advertising Standards Authority (ASA) have recently told Trip Advisor to remove the word ‘Trusted’ when describing the reviews contained on their site. Whilst this serves as a warning to all site’s offering user generated material, restaurants and hoteliers shouldn’t shy away from gaining a review. Nor should people veer away from telling others about their experiences online.
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