Newcomers to SEO often make the mistake of blanketing their website with a specific keyword. This is mistakenly seen as a way of improving the site’s overall position within the search engines; but of course the truth is very different.
Each individual page needs to be viewed as its own mini-website within the wider network of your sitemap. You aren’t optimising a website, you are optimising a web page; therefore the terms that you optimise the page for need to be specific to it. (more…)
We all have ambitions to get to the top of Google for the short terms that are searched for most. But in reality these are often highly competitive phrases that will take a concerted effort over a long period of time to get anywhere near the summit.
As Internet marketers are always at pains to clarify, SEO is very much a long-term solution and should certainly not be seen as a quick fix for your traffic woes. With this in mind, short tail phrases ought to be a part of your wider strategy; but if you are to get yourself noticed on the search engines in the reasonably near future, you might want to consider long tail phrases. (more…)
Marketing yourself online is by no means an easy process. If you haven’t had too much experience developing successful sites, then the idea of gaining links and the importance of doing so is probably slightly lost on you. But don’t be fooled, link building is absolutely essential to your website’s future success.
Most search engine algorithms, the mathematic protocol in place to determine rankings, are built on the strength of links. Each link passes on some strength, which in turn is assigned to the page in question. Of course the pathway of a link can be long and stretch across numerous websites; however the first thing that you need to sort out is your own internal linking structure. (more…)
When you’ve just set up a new website it can be difficult to keep on top of everything and find out exactly what tools are out there to help you. With so many companies offering similar, at least on the face of it at any rate, services, choosing the right one for your needs can be tricky.
For anybody looking to start implementing SEO on their site, one of the first things that you’ll need to define are the keywords. But how exactly do you go about this?
Keywords are all about creating a sharper focus; allowing search engines to easily understand what each page is about. So is it better to have a wide diversity of keywords, all of which have an association with the page, used in moderation; or just a few targeted phrases used more liberally.
Keyword stuffing is the process of filling your website with long lists of keywords. This is done with the sole purpose being to higher the keyword weight on your pages and get you ranked higher in the search engines.
There are many different ways you can keyword stuff including:
Using hidden text
Listing keywords in plain view
Using the hidden input tag
Repeating keywords in the Meta
Hiding keywords in the Comments tags
This is a black hat technique and should be avoided at all costs if you value the longevity of your website rankings.
Just a quick post to say I have now just put the finishing touches on my 7 day SEO course which will help you if you are looking to optimise your own website. The best part is I am giving it away totally free.
Free SEO Course Schedule:
Day 1 - Keyword research and how to find your killer keywords
Day 3 - Website analysis and Competition research, how well are they doing
Day 4 - Optimising your website’s on page factors
Day 5 - Link Building for your website and ensuring the off page factors add up
Day 6 - Email marketing how you should be using it and why it is normally the most underutilised tool in your marketing arsenal
Day 7 - The Blog and RSS Feeds
If you would like to receive your copy then get over and sign up to my seo newsletter and receive day 1 straight away.
Its true that keywords are key to your success and if you get them wrong you really are wasting your time.
It has become almost a daily occurrence that I see website after website that are targeting incorrect keywords and are without doubt missing out on copious amounts of traffic because of it. This is not always through ignorance but sometimes through the want to target to many keywords or the wrong keywords such as vanity phrases.
It is important when choosing keywords that you ensure they are not only relevant and on target to what you do but also that they have a good quantity of search traffic. To ensure this is the case you should use a keyword research tool such as Wordtracker to ensure that the traffic volume is there and also see what other relevant phrases there are that you may not of though of.
You never know your money phrase could be hiding in plain sight!
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