SEO Blog

It might sound painfully simple, but signing up for Google Maps (as well as the Bing and Yahoo equivalents) can be hugely beneficial for your site. Not only will you gain a valuable link back to your site, but you can also ensure that you appear at the top of the SERPs for related searches in your surrounding area.

Local search is a very large part of SEO, particularly now with the mobilisation of the Internet. People aren’t just searching for products and services from sites all over the world these days, they want something local, they want a site that they can visit in person. Google Maps will play a huge part in ensuring that you are able to meet these requirements.
(more…)

As Google post net annual profits of almost $2billion, they have not only shown their own dominance of the online environment, but that search engines today are as strong as they’ve ever been.

The reason that most websites are able to source the vast majority of their traffic is by tapping into this extremely lucrative market. Whilst Google make their profits primarily from selling advertising space on their SERPs - through AdWords - website owners need to get traffic through their site to achieve their goals.

It doesn’t take a massive leap of imagination to determine therefore that your aspirations and those of the search engines actually mirror one another. A search engine needs people to pass through and click on adverts to ensure their income, you need targeted traffic; the more the merrier in both cases.
(more…)

People often question why SEO professionals are so besotted with Google. The honest truth is that it is a relationship borne out of convenience and necessity more than anything.

Google is the benchmark for all website optimisation. It has the biggest audience of any website in the world and therefore has the greatest potential for getting your website noticed. As the most used website in the world, it is hardly surprising that it is also the most popular search engine too – well it goes without saying really. As people are still compelled to use search engines to find products and services, this is where you need to be seen.
(more…)

Google Webmasters Tools is a hugely informative and extremely useful application for any web developer, site owner or SEO expert. It has a constantly evolving list of features designed to pinpoint issues within a website, including broken links, both internal and external.

As with all Google products, Webmasters Tools is subject to a number of regular updates. However, one earlier this week will be of significant interest, particularly to those who are interested in optimising their site.
(more…)

It might sound like a simple enough thing to do; but you’d be surprised how many companies, large ones and small, have fallen foul of Google. Some people accept their failings and make amends, while others take affront and try to fight the system.

The simple truth though is that Google controls the market. It isn’t quite a monopoly, but with a 90% share of the market, it might just as well be. Playing by Google’s rules won’t hurt you elsewhere either, with ethical SEO you can benefit right across the board.
(more…)

In Google’s last update they have reinforced their web master guidelines by blocking some of the main DIY software applications such as Web Ceo and Web Position Gold.

Google doesn’t like automated software accessing its search engine as it uses resources and slows things up so you can understand why they are keen to stomp it out but people also want to know where they are ranking so we have an issue.

This is causing seo’s in general big problems as many applications seem to have been hit but I am sure when these big companies put their heads together they will find a fix.

There are still applications that can get through but it means that people will now more than ever need to ensure they follow Google’s guidelines to avoid getting their IP’s blocked.

The world is Google! Well not quite but it is very much getting that way. It seems more and more often now when I talk to people they don’t seem to talk about getting their website noticed on the Internet the interest is getting their website noticed on Google.

While this is quite short sighted in my opinion as at any point the tables can turn I do understand why, after all over 70% of search engine share is currently controlled by Google.

So how do you get in on the action? well you need to get marketing your website the the search engines. The decision you have to make is do you want to do it yourself? in which case there are various different methods a good book, YouTube or just good forums. Or if you dont have time to do it yourself you can hire a professional like me to do the hard work for you.

So the choice is yours how do you want to get noticed on Google?

Google has now introduced and new feature that will enable you to add video sitemaps. This will enable you to give Google more information on the videos you have including META data which will help to make them more searchable via the Google video search.

To submit video sitemaps to Google you just need to use your add sitemaps function within your Google Webmaster Tools.