SEO Blog

Good news, if you’ve always dreamed of dropping the rather uniform .com or restrictive .co.uk, you can now create your own domain. ICANN officially confirmed that it would now be creating unique names for those businesses with the desire and $185,000 to do so.

That’s right, if you want to have your own .domain then you better have a fair amount of money set aside to make your dream come true. The premium cost is likely to deter all but the biggest corporations; however, the impact on the Internet is huge, creating one of the biggest shakeups in well over a decade.
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Domain age is an important factor in SEO, you don’t need to be reminded of that. However, from time to time, you might get an impulsive desire to try something different. Perhaps your business is considering rebranding or maybe the name you chose 10 years ago simply isn’t relevant or workable any more. It happens.

But what you need to remember is that a domain name isn’t a life sentence. Whilst in an ideal world you’d pick one and stick with it forever and always, there’s no reason that you should feel unduly pressured to do so.
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Whats in a name? Quite a lot when it comes to SEO actually!

It has been known for a long time that including your keywords in your websites domain helps with the optimisation. This is down to the search engines deeming that if the keyword is in the domain then it is actually very relevant to your site.

It is worth mentioning however that if your website is established and branded that you should not worry too much about changing it now. There are more factors with your current site that are worth more such as:

• Domain Age
• Current Branding
• Inward Links

Bottom line is, if you are looking for a new site and can easily fit the keyword(s) in your domain without it sounding silly then do it, but if you established then don’t worry about it.