SEO Blog

We all know that adding new, relevant and fresh content to your website is very important for search engine optimisation purposes and site rankings. Traditionally there are a number of ways to add fresh content to your site and some of the most common methods include press releases, blogs and articles. However, have you ever thought about using forums to generate more discussion, links and traffic to your site? Forums are a great place for people to share their knowledge and opinions on a certain topic and if they are used in the correct way, they can have a positive contribution for SEO.

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For a business, bad PR can cause critical damage. Maybe a national newspaper has exposed some bad practices, perhaps your CEO has been arrested for embezzlement or you’ve been found ripping off product designs from small businesses. This can attract a vitriolic hate campaign, started in the blogosphere and ending up all over social media sites.

This is a disaster in almost every regard. I say almost, because actually, in terms of SEO and link building, this could be just the ticket.
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It’s been widely accepted that writing articles related to your industry or business is a great way of driving additional traffic to your site and building links. Whilst this may be so, many people can often overstate the power of article marketing or worse totally undermine their efforts by writing sloppy copy.

Writing articles is an affordable and effective way of driving traffic to your site, not only that but it can increase your site’s authority within search engines. This will allow your site to appear higher up in the SERPs for your desired keywords. So you can see that writing articles has a two pronged effect of driving traffic; the article itself can be used to attract custom and refer users to your site, whilst the sheer presence and referral of a link to your site will help you rise up the rankings, in theory that is.
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When you’re involved in content marketing, you can get caught up in trying to produce as many articles and blog posts as possible but forget to do the marketing. Remember, even when you’ve finished writing and fired it off to a blog owner or article distribution site, your work is not finished yet.

Think of each bit of content that you produce as an individual page, associated with but not actually hosted on your website. Now you want that page to be optimised so that it will rank well, but you also want it to build strength so that this can be spread throughout your site. This is why you build deep links to your site and why you should do the same for your external content.
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SEO is primarily about getting your site to rank well within search engines, either at the top or at least on the first page for various targeted keywords. Whilst there are a number of techniques to implement in the optimising process, some easy and some hard, there are actually a few ways you can work on your content for it to be optimised on various content sharing platforms.

Looking at platforms such as the photo sharing site Flickr, video hosting site YouTube and even the PowerPoint presentation sharing network SlideShare, we will establish the ways you can optimise your content so that it can be found a great deal easier.
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There’s a line of thought that suggests you have to have a website that looks professional and adheres to modern design concepts. However, when browsing the Internet, you can be met with dozens of sites that completely ignore these basic ‘rules’ but yet continue to succeed. So what’s the secret of good design and just how much of an impact will it have?

One famous example of what many might technically as being an ‘ugly’ website is that of LINGs cars. It’s blotted with multicolour text, garish imagery and features that wouldn’t look out of place on a student website circa 1996. However, it works. In fact it works remarkably well indeed, as Ling revealed in a recent interview with Dan Barker.

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There are plenty of people who will happily tell you that every page should be stuffed with internal links. After all, these link provide valuable context for the target page (assuming you use targeted anchor text) and help distribute link value throughout the site, right? Well, they do, of that there can be very little doubt.

However, as with all things online, moderation is vital. If you’ve got 250 words of on-page content and 25 internal links, your design, usability and link strength is likely to be impacted hugely. Your content and links are vital to everything in SEO. Without either your site would be uncompetitive in search engines and your traffic will suffer. However, by including content that is spammy and/or unreadable you aren’t going to be doing your site any favours. Equally, getting carried away with your internal linking strategy could negate the many benefits of a considered approach.

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Within business, the power of creating and maintaining social media networks can prove to be a very useful tool, which you can use to your advantage. Over recent years the shift has moved from email communication and speaking directly to your audience, to targeting your audience through social media. There are a number of popular social media platforms such as LinkedIn, Facebook and Twitter, among others, that have come to the forefront of communication for businesses. Using these on a regular basis is important, as you can firstly, gain more followers and promote your business, and secondly, improve your site in terms of optimisation for search engine rankings.

However, if you have recently started your own social media accounts or you are still learning the ropes, then the following mistakes below should definitely be avoided at all costs. This will help to ensure that there is no negative impact to your reputation, your business and on your social profiles. Creating and building an online presence takes time and you don’t want to cause any damage so consider the following:
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With so many marketing channels available to you, diversifying even further can be a difficult decision. What should you do? What works, what doesn’t and what can really result in a major return on investment?

Email marketing is a channel that has seen heavy usage in the last decade or so, but has perhaps been eclipsed in recent years by contemporary alternatives, such as social marketing. However, this isn’t to suggest that it is no longer effective, when done properly.
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For businesses who are about to enter the world of social media, the process may feel a bit daunting if you’re not fully up-to-date with the latest developments in this area. However, it certainly won’t take you long to get to grips with a number of the key social media networking sites out there, such as Facebook, Twitter and the popular video hosting site YouTube.

This post will unveil some tips to get you started when setting up your own accounts. It will also show you how to use social media to its full potential in order to maximise your profiles for search engine rankings purposes.
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