SEO Blog

Contributing to a blog is something that a number of businesses engage in. You might have started to write a blog because you need to get a message across to your customers or because you are passionate about an area of your work and are keen to share with others your thoughts on a particular topic. Whatever your reasons, hopefully you are actively contributing to your blog on a regular basis, be it once a month or twice a week.

But what if you’re not writing a blog to start with? Some people may feel as though they don’t have the time in a normal working day, on top of other day-to-day tasks, to actively contribute to a blog. Or maybe they feel that there’s no point in writing a blog when there is no audience or community who will pick up on the content. In other words what is the point in creating a blog if no one is going to read your content? Well here are a few suggestions about the power and impact of blogging.

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The importance of content and search engine visibility are regularly hammered home by SEOs the world over. That’s because they’re important, of course they are. But both can be quickly undermined by weak design, poorly targeted landing pages and sluggish load times.

Optimising a site that isn’t optimised for visitors first and foremost is a thankless task. Sure, you can strengthen the domain with some decent inbound links and promote it through social networks, but what’s that worth if people recoil as soon as they arrive. So what can you do to help improve visitor satisfaction?
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If you have an online business or use the internet to promote your business in any way, then you’ll probably know of the many ways to optimise your website. These include a number of search engine optimisation (SEO) methods such as using keywords, building decent content and link building.

However there is another powerful tool at your disposal to add to the existing methods when promoting your business, brand or product. This tool can also help to increase your profit; something we all like to do in any business. So enter the world of video.
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The Search Engine Optimisation fraternity aren’t exactly known for being shy and retiring. Everybody has a blog, lots of people have written books and many speak at online marketing events. However, with all this ‘noise’ going on, how do you know which advice is relevant and who is telling the truth?

The great secret in SEO is not a secret at all. In order to succeed you need two basic things, content and links. There are plenty of other things that go into a ‘perfectly’ optimised site, but these are the building blocks on which all things must be constructed. However, there are plenty of people out there who will tell you that they have the magic formula or that one form of SEO is utter rubbish.
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In part one of this series, we looked at how game theory can be applied to marketing. In this second post, we’re going to look at the practical application of that, and how you can use it to deliver in the real world.

Working It Out

Let’s say we have a client, who we’ll call Client (because I’m original). They’re a large consumer electronics company, who sell primarily B2C, with a small B2B component, and have a revenue split that’s 65% online, 15% offline, and 20% direct. Overall, they have 25% of their market, and there are two other major players.

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Optimising your website will always prove beneficial in generating more traffic to your site. For businesses selling products and services, this is done with the aim of increasing conversions whilst providing a greater return on investment (ROI). If you’re not a business, then the more traffic you receive, the greater awareness you can build for your brand.

If you own or work for a local business rather than a large corporation, and you want to gain traffic to your site then you may have come across SEO and in particular link building strategies. However for any business, it’s the issue of time which affects their decision to undertake link building themselves.
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It’s taken a good few months, but Google have finally opened Google+ to the world. This means you can sign up today and start building your network, if you haven’t already. You won’t need an invite and it’s free to do.

Now whether or not you want to get involved in ANOTHER social network is entirely up to you. Google have already given some businesses the boot, so if you’re looking to market your company on Plus, think again. It is for human users and the search giant is keen to keep it that way.
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When we think of the word audit, some of us may be thinking of a time consuming process, or a boring procedure of regulation which needs to be carried out. However, spending just twenty minutes or less on conducting your own SEO audit for your website can be hugely beneficial. Why you ask? Because an SEO audit will improve the ranking factors which will help your site climb up the SERPs.

Conducting a short search can help you to discover some issues that are holding your site back from reaching a larger audience and having higher visibility in search engines such as Google. This is something that you should ultimately be aiming for, so what are the suggested techniques?
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A lot of people struggle when it comes to writing white papers, blog posts and guest articles online. Not necessarily with the content itself, but more with the concept of giving it away for free. How can that possibly benefit your business? Surely there are better ways of marketing your services?

The truth is that knowledge sharing is integral to the Internet. People have been doing this for decades and will continue doing so for some time to come. It’s not just information that we share though. Some companies give away prizes, discounts and even products. The idea is fundamentally the same though. If you give stuff away, people will become interested in what you offer. If you hide away and do nothing, you could be missing out on huge opportunities for exposure.
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The temptation to tinker always exists. Whether it’s your on-page content, PPC campaigns or keyword targeting, making changes can be a positive thing as well as negative. Therefore it’s important to pick your time to tinker, as well as understanding when it’s best to leave well alone.

So what is the answer?

Well, you can’t leave your keywords and copy the same forever. A day will come where a change is necessary in order to refresh your site and move things forward. However, deciding when the best possible time to do so is far from easy.
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